Lead Healthybaby’s digital and ecommerce business across Healthybaby.com and Amazon during an executive leave. Own revenue, budgets, performance marketing, subscriptions, Shopify operations, CRO, SEO, agencies, team leadership, and executive reporting. The role combines strategic leadership with hands-on execution, including Shopify administration, customer issue resolution, KPI management, and maintaining the digital roadmap through a smooth handoff.
About the roleWhat you'll own
Healthybaby is hiring an experienced DTC and Amazon operator to lead our digital business while our SVP, Digital is on parental leave. You will own revenue for Healthybaby.com and Amazon, lead a small digital team, and manage our agency partners. You will also stay close to the work. This role is roughly half strategy and half hands-on execution, including work directly in Shopify.
Our digital roadmap, agencies, and team are in place. Your job is to keep momentum, hit the plan, and hand back a healthy business.
Detail
Engagement
Contract, December 2026 to early April 2027 (about 4.5–5 months)
Start
Tuesday, December 1st, with 2-3 weeks of overlap with the existing team before leave begins
Time commitment
Full-time preferred; strong part-time (3–4 days/week) candidates considered
Reports to
President
Location
Ideal: Hybrid, 2-3 days/week in office (NYC)
Considered: Remote
Compensation
Monthly retainer
Business leadership
- Own channel revenue for Healthybaby.com and Amazon against budget, including budgets, ROI tracking, and KPI reporting.
- Keep the existing digital roadmap, campaigns, and subscription growth plans on track.
- Build and present the Weekly Business Review, the weekly cross-functional deck, and ad hoc executive updates.
- Serve as the main bridge between digital and marketing, creative, product, operations, and customer service.
Performance marketing and Amazon
- Direct our performance agency across Meta, Google, TikTok, and other paid channels. Monitor ROAS, CPA, CAC, and traffic using Triple Whale and our Analytics Consultant.
- Oversee Amazon performance with our Amazon agency and Analytics Consultant.
- Set strategy, budgets, and KPIs for affiliate with the Digital Marketing Manager, including IO approvals and promo communication.
- Guide email strategy in Klaviyo: review briefs and creative, and resolve technical issues weekly.
Site, subscription, and customer experience
- Manage our Shopify development agency on site feedback, the 2027 roadmap, and new theme launches.
- Upload new products and keep product information current.
- Own subscription performance in Recharge, with a focus on churn.
- Lead UX and conversion rate optimization with web developers and customer service.
- Fix order and customer issues in Shopify with the Customer Service Manager, and improve Gorgias automation.
- Direct our GEO/SEO agency and coach the team member who creates content.
Team and operations
- Manage and mentor the digital team through regular 1:1s.
- Oversee the performance and security of the site, ad accounts, apps, and automated email flows.
- Hold agencies and vendors to their timelines.
- Handle operational tasks, including daily numbers, Bazaarvoice review seeding, and the monthly promo and gifting tracker.
Success means hitting our digital plan for December through March and handing back a healthy business, team, and roadmap. You will be measured on:
- Healthybaby.com and Amazon revenue against plan
- Efficient customer acquisition across paid media and affiliate, within budget
- Subscriber growth and retention
- On-time delivery of planned launches, campaigns, and site releases
- A clear weekly read on the business for leadership
- An engaged team and accountable agency partners
- A smooth handback to the returning SVP, Digital
We will share detailed targets with finalists.
Who you areMust-haves
- 8+ years in ecommerce, with at least 3 years leading a DTC business that has an Amazon channel. Consumer products preferred.
- Comfortable working directly in Shopify (orders, products, themes, apps), not only managing people who do.
- Experience directing performance, Amazon, and development agencies against clear KPIs and budgets.
- Fluent in DTC metrics (ROAS, CAC, LTV, churn, TACoS) and able to turn them into a clear weekly story for executives.
- Able to ramp fast: you have stepped into a running business before and contributed.
- Available for the full engagement, December 2026 through early April 2027.
Nice-to-haves
- Experience in baby, kids, personal care, or consumer goods.
- Subscription commerce experience, ideally with Recharge.
- Experience with Klaviyo, Triple Whale, Gorgias, or Bazaarvoice.
- Prior interim, fractional, or consulting leadership roles.
healthybaby New York, New York, USA Office
110 Greene St, New York, NY, United States, 10012
Similar Jobs
Cloud • Information Technology • Machine Learning
Leads the engineering team responsible for CoreWeave’s object storage control plane, including lifecycle, billing, durability auditing, capacity management, placement, and bucket metadata. The manager drives architecture understanding, planning, reliability, operational excellence, risk mitigation, hiring, and team development. This role requires strong distributed systems expertise, technical credibility in Go or a comparable systems language, and experience building correctness-critical infrastructure in production.
Top Skills:
Control Plane SystemsDatabasesDistributed SystemsGoMetadata SystemsObject Storage
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Leads and develops a team of Trial Success Managers supporting enterprise software trials. Owns trial conversion, quality, team performance, hiring, coaching, and retention. Establishes KPIs, operating rhythms, trial standards, and escalation processes while partnering with Sales, Solutions Engineering, Product, Business Value Strategy, and Customer Success. Oversees trial health, customer escalations, executive reviews, playbooks, and AI-enabled workflow adoption. The role is remote in eligible U.S. locations and requires travel to customer and company sites.
Top Skills:
AccordAi-Enabled WorkflowsCRMIotSaaS
Cloud • Information Technology • Security • Software • Cybersecurity
Own the strategy, roadmap, and execution of Cloudflare’s Agentic Search products, including AI Search and Web Search API. Define search quality metrics and evaluations, scale indexing and retrieval, shape partnerships, pricing, packaging, and agent-friendly APIs. Collaborate across engineering, ML, product, marketing, sales, and support while engaging developers, AI companies, publishers, and customers. Represent Cloudflare at industry events and help establish the company as the default search platform for developers and AI agents.
Top Skills:
Agentic AiAi Crawl ControlAi GatewayBm25Browser RunCloudflare Workers AiEmbeddingsLlmsMcpMultimodal EmbeddingsNlwebOcrR2Rest ApiRetrieval-Augmented Generation (Rag)Tool CallingVector SearchVectorize
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
