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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
About the Role:
At SoFi, we are redefining the way financial services power human potential and we know that great technology management is at the heart of that mission. We are building a world-class IT Asset Management (ITAM) program on ServiceNow, with a dedicated track in Software Asset Management (SAM). We are seeking a highly skilled and strategic SAM Lead to define and drive our Software Asset Management function.
In this critical role, you will be a leader who has built and scaled SAM practices in complex enterprise environments and will support the ITAM lead to create a best-in-class ITAM ecosystem that ensures compliance, optimizes costs, and supports SoFi’s dynamic growth. You will bring deep expertise in ServiceNow SAM Pro for installed software, homegrown and Saas application and its integration with systems of records for asset lifecycle.
This is your opportunity to leave your mark on a high-visibility, high-impact function in one of fintech’s most innovative environments.
What You’ll Do:
- Define and document the SAM policy, process, procedures and controls
- Define a SAM process aligned with ITIL and CSDM including homegrown and Saas applications: Align SAM to enterprise priorities, regulatory requirements, and audit frameworks.
- Manage ServiceNow SAM Pro in coordination with our ITAM admin
- Prioritize and provide SAM outcomes for inclusion in the ITAM roadmap: Define and deliver a compelling ITAM product strategy within the ServiceNow platform.
- Execute the day to day SAM process and tasks inventory validation, software model creation, license reconciliation, manage usage information from okta and Saas connectors, entitlement management, End Of life, mapping to business applications.
- Manage complex publisher licensing models (Microsoft, Oracle, IBM, SAP, Adobe) including true-ups, renewals, and audit response.
- Manage SaaS license lifecycle including usage analytics, optimization, reclamation, and integration with identity providers and financial systems.
- Ensure completeness and accuracy of the SAM repository
- Lead software license audit defense and support vendor true-up negotiations in partnership with procurement and legal teams.
- Stakeholder Engagement and Communication: Build strong partnerships with cybersecurity, engineering, compliance, and business stakeholders to align on strategy and priorities.
- Champion Continuous improvement: Utilize analytics, user feedback, and reporting tools to continuously enhance ITAM processes.
- Safeguard Compliance and Data Integrity: Ensure all SAM processes meet industry standards (SOX, ISO, etc.), support audit requirements and are followed. Monitor breaches, provide metrics and reporting.
What You Bring
- Minimum 7 years of specialized experience in IT Asset Management, with a strong focus on Software Asset Management and Saas.
- 3+ years of direct experience as the owner of ServiceNow SAM Pro.
- Experience driving SAM Pro implementations and provide a prioritized roadmap for implementing the module capabilities including normalization, licensing and metrics.
- Background in Financial services or regulated industries strongly preferred.
- Deep understanding of ITAM best practices, software lifecycle management, and compliance frameworks.
- Understanding of the Common Service Data Model (CSDM) is highly desirable.
- Strong leadership abilities with a collaborative, cross-functional mindset.
- Analytical expertise paired with a data-driven approach to problem-solving.
- Exceptional communication, negotiation, and stakeholder management skills across technical and non-technical audiences.
- Experience in ServiceNow development or integrations with systems such as endpoint management, CI discovery, or access control tools is a plus.
- Bachelor's degree in Information Technology, Business Administration, or a closely related field.
Top Skills
SoFi New York, New York, USA Office




Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
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