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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution. We’re seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money’s new user onboarding and activation journeys with the goal of creating a world-class product experience for our Members in their first 90 days.
Specifically, we are looking for someone with a proven track record driving account growth, activation and retention. In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention.
As a key cross-functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level.
What You’ll Do:
- Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members' early lifecycle.
- Use data to uncover key jobs to be done and create personalized member journeys from Day 1.
- Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics.
- Collaborate closely with engineering, design and other cross-functional partners through the product life cycle, from initial concept to high-quality delivery.
- Effectively balance member, business, and technical goals with available resources to maximize impact.
- Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.
- Ensure all growth strategies align with SoFi’s mission, values and regulatory responsibilities.
What You’ll Need:
- 7+ years of B2C product management experience with a proven track record driving growth and retention through user-centered design and experimentation.
- Experience with experimentation platforms (we use Optimizely and StatSig).
- Bachelor’s degree or higher in a relevant field.
- A proactive, results-oriented approach to your work.
Top Skills
SoFi New York, New York, USA Office
Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
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