Lead, Digital Marketing Creator, North America

Information about benefits can be found here.

WHO WE ARE LOOKING FOR

We’re seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators’ voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.
You have a deep understanding of digital, social, and creator marketing, and can translate insights into actionable plans. You are a strategic problem solver, able to absorb a high amount of detailed information, summarise it, and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution, and you thrive in a fast-paced, dynamic environment.

WHAT YOU’LL WORK ON

• Lead and develop creator marketing strategies and end to end campaigns for North America, across 2 key sport categories (e.g., Soccer & Football) and be a subject matter expert to advise on local New York campaigns.

• Operationalize a tiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for your given sport.

• Establish and uphold brand standards and best practices for creator partnerships, ensuring brand safety and long-term value.

• Forge strategic partner relationships (e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.

• Design and implement a test & learn agenda, ensuring that we’re driving innovation and performance.

• Drive seeding approaches for creators to ensure our network is best representing current product stories.

• Partner closely with our Affiliate Marketing, Entertainment Marketing, and communications partners to ensure we’re delivering on brand & business goals.

• Manage creators on-the-ground at events to ensure we’re driving impact in-person with the teen athlete.

WHO YOU’LL WORK WITH

You will be part of the larger North America Marketing team and reporting into the Director, North America Creator Marketing. You will partner with:

• Global, GEO & City Marketing Teams

• Communications, Entertainment, and Sports Marketing Teams

• Brand Creative Studios

• Marketplace Partner & Retail Teams

• External Partners (Creators, Agencies, Platforms)

WHAT YOU WILL BRING

• Extensive experience (6+ years) & proven track record in creator, influencer, or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.

• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.

• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.

• Ability to absorb a high amount of detailed information, summarise it, and present in a clear and concise manner to stakeholders

• Stellar organisation skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines

• Passion for sports, culture, and innovation, with a genuine commitment to Nike’s mission and values

• Dedication to fostering a team culture of collaboration, respect, and inclusivity

• Bachelor’s degree in Marketing, Communications, Business or related field; MBA preferred

• Ability to travel up to 30% & occasionally on weekends.

• Work location: New York, NY.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.