Lead Product Marketing Manager

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Join LiveRamp’s Go-To-Market (GTM) team—we move fast, sweat the details, and have a lot of fun doing work that matters. LiveRamp has built the world’s most powerful data collaboration network. Our Data Collaboration Platform—built for interoperability across identifiers, partners, platforms, and clouds—helps brands and publishers create exceptional customer experiences and measurable performance.

In this role, you’ll own product marketing for two flagship portfolios: Identity (one of our signature differentiators) and Data Marketplace (the destination for buying and selling premium 3P data). You’ll turn complex capabilities into crisp narratives, GTM plans, and content that win markets.

You Will

• Build and run GTM for new products/features—from positioning, messaging, naming, and packaging to enablement, launch, and adoption.

• Align cross-functional teams (Product, Pricing, Commercial, Marketing, and Data Ethics) around a single story and plan.

• Partner with peer PMMs and Solutions Marketers on cross-portfolio narratives and offers.

• Craft compelling stories that translate identity and data into clear business outcomes for exec and technical buyers.

• Create high-impact external content (thought leadership, use cases, demos) mapped to personas and funnel stages.

• Manage your portfolio across the lifecycle to drive post-launch success and expansion.

• Enable commercial teams with training, product toolkits, and materials that move metrics.

• Lead and support marquee moments, e.g., semi-annual platform launches and RampUp.

• Define, track, and report KPIs to guide decisions and optimize GTM.

• Be a subject-matter expert for Identity and Data Marketplace.
   

About You

• 5+ years in B2B/SaaS product marketing with proven GTM impact in fast-growth environments.

• A clear, concise storyteller who can demystify identity/data for both executives and practitioners.

• Customer-obsessed: deep understanding of personas, journeys, and value messaging by stage.

• Strong cross-functional collaborator with Product, Sales/Commercial, and Marketing.

• Bias to action: excellent program leadership, speed over perfection, iterate and learn.

• Hands-on enablement builder who experiments with formats/tools to drive effectiveness.

• Deep familiarity with martech/adtech or data collaboration.

• Type S (Startup) DNA: smart, ethical, friendly, hardworking, proactive.
   

Bonus Points

• Certifications in Marketing, PMM, GTM, AI

• Experience working with global teams
   

Why Join GTM LiveRamp

• Own strategic portfolios with outsized industry impact.

• Ship with speed alongside sharp, supportive teammates who celebrate wins.

• Grow your craft with visibility to senior leaders and category-defining launches.
   

Reports to: Sr. Director, Product Marketing

The approximate annual base compensation range is $141,000 to $208,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 

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To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.