The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:As the Wall Street Journal’s Lead Product Researcher, you will drive research for a new team that places the evolution of the reader experience at the heart of our newsroom. This role is in a cross-functional team embedded directly in the WSJ Newsroom, bridging technology and editorial to accelerate innovation in digital journalism. You will report to cross functional leadership within Dow Jones while being embedded within the newsroom.
You will shape how we understand and serve our audiences; conducting rapid research that informs new storytelling formats, AI-powered experiences, and innovative publishing capabilities. You will establish research practices that move at the speed of news while maintaining methodological rigor and creating tight feedback loops between readers, journalists, and technologists.
This is a unique opportunity to pioneer research methods for the future of journalism, understanding how readers engage with news and translating those insights into transformative product experiences. Your research will directly influence how millions consume and interact with WSJ content.
You Will:Lead research that bridges newsroom and reader needs, establishing methods to rapidly test new storytelling formats, AI applications and content experiences
Create research programs that move at the pace of news while maintaining the rigor needed to inform strategic decisions
Pioneer rapid experimentation methods that enable quick validation of new concepts
Design research sprints that deliver actionable insights within newsroom timelines.
Establish reader feedback loops that inform editorial and product decisions in near real-time
Create systems for continuous learning about reader behavior, comprehension and engagement with different content formats.
Synthesize reader insights across platforms and formats, identifying patterns in how audiences consume news across text, audio, video and interactive experiences; your frameworks will guide how we evolve storytelling for modern readers
Partner directly with journalists and editors to understand editorial workflows and translate their vision into research questions, helping newsroom stakeholders understand reader data and make evidence-based decisions about content strategy
Influence product strategy through compelling research narratives that resonate with both editorial and technology leadership; translating complex findings into actionable insights that shape the WSJ roadmap.
Build research operations for newsroom innovation, creating lightweight but rigorous methods that work within editorial constraints: establishing practices that other newsroom-embedded teams can adopt
Measure the impact of innovation on reader engagement, comprehension and trust, establishing metrics that balance editorial goals with business objectives
7+ years’ product research experience, with significant time spent researching content experiences, media consumption, or reader behavior at scale
Proven track record of rapid research methods, including experience with design sprints, guerrilla research and quick-turn studies that inform immediate decisions
Deep expertise in content and media research, understanding how people consume, comprehend and share information across different formats and platforms
Experience bridging different organizational cultures, particularly between creative/editorial teams and product/technology groups, with ability to translate insights for diverse stakeholders
Strong mixed-methods expertise, combining qualitative insights about reader motivation with quantitative data about behavior and engagement
Excellence in research on emerging technologies, particularly AI/ML applications in content, with understanding of user trust and adoption patterns
Track record of influencing content strategy through research, with examples of how insights shaped editorial or product decisions
Experience with multimedia research, understanding how readers engage with video, audio, interactive graphics and other rich media formats
Passion for journalism and media, with understanding of news cycles, editorial processes and researching news consumption
Outstanding storytelling abilities, translating research findings into narratives that resonate with journalists, technologists and executives
Bachelor's degree -OR- equivalent work experience in Psychology, Human-Computer Interaction, Journalism, Communications, or related field
LI-JA1-WSJ
Our BenefitsComprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
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*LI-JA1-WSJ
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - TechnologyJob Category:
Software Product EngineeringUnion Status:
Non-Union rolePay Range: $110,000 - $135,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..Top Skills
Dow Jones New York, New York, USA Office
1211 Avenue of the Americas, New York, NY, United States, 10036
Dow Jones Princeton, New Jersey, USA Office
4300 US-1 N, Princeton, NJ, United States, 08552
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