Lifecycle Marketing Manager, Retention

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

We're looking for a technically strong, operationally excellent Lifecycle Manager to own the strategy and execution of our retention program. This role sits at the intersection of lifecycle strategy, technical platform ownership, and cross-functional execution - and is critical to Grow Therapy's ability to move retention metrics at scale in 2026 and beyond.

You'll work closely with the Lifecycle Lead, who sets the strategic direction, and own the program roadmap, technical buildout, and day-to-day execution from there.

Program Ownership

• Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones

• Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight

• Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs

• Surface insights and communicate impact and opportunities to stakeholders clearly and proactively

Technical Execution

• Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing

• Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA

• Own HTML email builds, template management, and platform documentation

• Identify and resolve technical bottlenecks independently and with technical stakeholders

Cross-Functional Coordination

• Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives

• Manage stakeholders, timelines, feedback loops, and launch readiness across teams

• Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end

• Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant

• Have navigated a platform migration or major technical transition before

• Are operationally excellent: you build process, document everything, and don't let things fall through the cracks

• Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself

Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is $144,000–$168,000 USD Annually
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.

• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.

• Financial Wellness: 401(k) program and equity opportunities.

• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.

• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.

• Wellness & Development: Annual stipends to put towards personal & professional growth.

• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).

• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.