Plans and executes local marketing campaigns, brand events, store openings, user-acquisition initiatives, partnerships, social media and community operations. Tracks channel and campaign performance to improve registration, conversion, retention and repeat purchases. Coordinates internal teams, external partners and promotional staff while managing multiple projects and adapting strategies to local market needs. Requires Mandarin proficiency and commuting throughout Manhattan, Queens and Brooklyn.
About HungryPanda】
Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide.
Job Responsibilities
Local Marketing 岗位职责
1. 线下活动策划与执行
- 负责本地市场日常推广、品牌活动及新店开业等线下活动的策划、组织与落地；
- 统筹活动方案、资源协调、现场执行及效果复盘，持续优化活动形式和执行效果；
- 根据业务需求协调内部团队、外部合作方及兼职推广人员，确保活动顺利完成。
2. 用户增长与渠道拓展
- 围绕本地用户增长目标，制定并执行多渠道拉新策略，提升用户注册、首单、复购等核心指标；
- 拓展并运营品牌合作、异业合作、社交媒体、线下推广、站内/站外活动等用户增长渠道，持续探索新的获客方式；
- 负责本地品牌、商户、学生组织、社区等资源拓展与合作，建立并维护长期合作关系；
- 跟踪渠道及活动数据，结合用户反馈、竞品动态和本地市场特点，持续优化增长策略。
3. 社媒、社群及站内运营
- 负责本地用户社群及社交媒体的日常运营，通过内容和活动提升用户活跃度与留存；
- 负责Push、群推等基础站内运营，配合市场活动及业务需求完成运营触达；
- 协调市场、运营、设计等团队，推动营销活动及相关政策落地。
任职要求
- 1-3年市场营销、用户增长、活动运营、品牌营销或相关经验；
- 有Integrated Marketing / 整合营销、异业合作经验者优先；
- 有完整的线上或线下活动策划及执行经验，能够独立推动活动从策划到落地及复盘；
- 有用户增长、渠道拓展经验，熟悉用户拉新、转化、留存、复购等基本指标；
- 具备较强的沟通协调、项目管理及执行能力，能够同时推进多个项目；
- 有市场敏感度和用户洞察能力，能够主动思考并提出自己的想法，同时保持开放，能够根据团队意见和实际情况灵活调整；
- 细心、有责任心、团队合作意识强，能够适应快节奏的工作环境及一定的线下执行工作；
- 能够在纽约曼哈顿、皇后区、布鲁克林区域通勤办公。
Job Type: Full-time
薪资： $50,000.00至$65,000.00（每年 ）HungryPanda New York, New York, USA Office
450 Seventh Avenue, New York, United States, 10123
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As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
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- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
