Audience Marketing Manager

Key Responsibilities

• Lead the development of deeper audience intelligence across our platform. Map and maintain a holistic view of audience behavior across key touchpoints — website, email, events, and other acquisition channels — using tools like Redshift, GA4, Iterable (ESP), and backend and revenue data.

• Analyze how users discover, engage with, and purchase our products to build foundational KPIs including lifetime value, time spent and product interactions..

• Establish clear, consistent metrics for audience engagement including repeat visitation, visitor frequency, content consumption rate, and channel-specific engagement benchmarks. Own ongoing reporting against these KPIs and communicate trends to develop strategies and product opportunities.

• Work with a broader team to set targets for growth and develop strategies to move the audience through the funnel for better retention, improved engagement and increased purchases.

• Triage data issues and inquiries as needed, working with audience team lead, technology and other marketing stakeholders to synthesize data sets and patterns.

• Work to reconcile audience data across source systems and activation platforms — including our CRM, enrichment tools, and ESP — to ensure segments, targeting, and reporting reflect an accurate and current picture of the audience, triaging data issues and inquiries with the audience team lead, technology, and marketing stakeholders as needed.

• Identify lapsed and declining user segments, develop and execute re-engagement strategies tailored to their last known behaviors, and measure lift from win-back efforts against defined reactivation benchmarks.

• Develop and execute strategies to drive deeper engagement among existing users — increasing content consumption, return visit frequency, and overall platform time — through segmentation, personalization, behavioral triggers, and programmatic nudges.

• Expand audience dataset using 3rd party tools, surveys, and other sources to expand knowledge and demographic tracking.

What are we looking for?

• 3-5 years of experience in an audience analytics and data-focused role.
• Deep understanding of audience best practices for engagement and measurement.
• Proficient in SQL, with hands-on experience in web analytics platforms (e.g., GA4) and reporting/BI tools; familiarity with email marketing platforms (e.g., Iterable).
• Ability to utilize AI and agentic tools to work efficiently and effectively with large data sets.
• Working knowledge of email sending infrastructure and deliverability fundamentals (e.g., IP warmup, domain/sender reputation, bounce and spam-complaint handling)
• Strong ability to work cross-functionally, share creative ideas, and translate goals into actionable content.

What's in it for you?

• Competitive compensation structure!
• Medical, Dental and Vision Insurance
• Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well. 
• 401K 
• Flexible Spending Account
• Dependent Care Account
• Health Savings Account
• Unlimited Vacation Days
• 7 days paid sick leave
• 9 paid Holidays
• Referral Bonus Program
• You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).