Manager, Audience Development

Job Summary:

Title: Manager, Audience Development (Distribution)

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY (In-office, 5 days a week)

The Role:

Roc Nation is seeking an Audience Development Manager to grow and retain fan bases for our diverse roster of artists and owned and operated properties. This position is responsible for creating and executing data-driven campaigns that expand audience reach, drive engagement, and build fan loyalty. The ideal candidate is highly connected, proactive, and has a passion for music, digital media, and a strong grasp of audience insights and growth strategies.

You will collaborate closely with marketing and creative teams, crafting strategies that enhance artists' digital presence and maximize impact across streaming and social platforms. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

Responsibilities:

• Develops and executes high-impact digital marketing campaigns that focus on growing and engaging fan bases, targeting key metrics like monthly listeners, subscribers, and international reach

• Leverages data insights to create personalized experiences and retention-focused initiatives, targeting key metrics such as repeat listeners, audience interactions, and subscriber growth

• Partners closely with teams across creative, marketing and digital to align on campaign strategies, messaging, and promotional assets;

• Implements strategies for loyalty programs, exclusive content, and direct-to-fan experiences that deepen fan relationships and encourage long-term engagement

• Uses social media, email/SMS marketing, and influencer partnerships to nurture fan communities, fostering a sense of exclusivity and connection with artists

• Collaborates with influencers and content creators, leveraging their platforms to expand reach, connect with micro-communities, and enhance streaming performance

• Develops post-launch campaigns and follow-ups that continue to drive engagement after an initial release, keeping fans invested in the artist's journey

• Works with the artist teams to develop newsletter & CRM strategies

• Builds and maintains relationships with audiences through community management, direct interaction, and personalized outreach that fosters a sense of connection and community

• Reports on retention-focused campaign results, sharing insights with stakeholders and proposing improvements to continuously enhance audience loyalty programs

• Other duties, as assigned

Qualifications:

• 2-3+ years of experience in audience development, digital marketing, or social media strategy, ideally within the music or entertainment industries

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field

• Strong analytical skills, with the ability to interpret data and adjust strategies based on performance insights

• Passion for music and a strong understanding of fan communities and digital trends in the music industry

• Experience with CRM platforms, fan segmentation, and loyalty programs is a plus

• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects in a fast-paced environment

• Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive

• A team player with a proactive attitude and a willingness to learn

• Proficiency in digital marketing tools and analytics platforms

• Proven success in growing and retaining digital audiences, with a strong understanding of social media, content marketing, and email engagement strategies

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.  

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.