Manager, Creator Activation

Business Overview 

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way. 

The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OM’s dedicated managed service product, Omnicom Influencer. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omnicom Influencer team proposed plans. The role will serve all OM agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.   

Reports to: Director of Creator Activation

Creator Activation:

• Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
• Aggregate submissions of Influencer personalities and maintain quality control 
• Input all campaign details into accounting/tracker system
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Tracking post completion for revenue recognition purposes
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Follow social media influencer personalities across multiple social platforms
• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
• Influencer travel and coordination as required

Practice Excellence: 

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem   
• Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community 
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement  
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view 
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

• Bachelor’s degree (Marketing/Advertising/Communications preferred) 
• 3-5 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Detail-oriented and organized with the ability to multi-task and manage priorities
• Experience with Influencer platforms and tools

 Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].