Manager, Data Strategy

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary & Impact
We are looking for a Data and Audience Strategist – Manager who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation.

• Assist and support the creation of data and audience strategy for retention, acquisition, prospecting, and opportunistic white space(s). 
• Assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation. 
• Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams. 
• Assist and support the creation of test & learn agenda in partnership with planning, investments, and activation teams.
• Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookieless future.
• Identify and access most relevant data, solution, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location …). 

Skills and Experience

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 3 – 5 years’ experience in audience and data strategy applicable to marketing and/or media. 
• Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …) 
• Strong analytical, critical thinking, and problem-solving skills. 
• Strategic Thinker & Doer.
• Strong speaking and written professional communication skills. 
• The ability to thrive in a fast-paced and deadline-driven environment. 
• Growth mindset, exhibits curiosity and excitement to learn. 
• High sense of accountability and ownership. 
• Collaborative with a partnership mindset. 

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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