The Expansion & Vertical Marketing Manager drives global marketing strategies, focusing on product-led expansion, vertical execution, and scalable programs rooted in customer outcomes and aligned with business objectives.
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
The Expansion & Vertical Marketing Manager owns and scales the global expansion marketing strategy and programs within the GTM organization. This role has end-to-end accountability for product-led expansion and vertical execution - driving attach, upsell, and cross-sell across our portfolio while helping to define how Sophos shows up in priority industries. You’ll design scalable, AI-enabled expansion programs rooted in real customer outcomes and aligned to GTM priorities to accelerate growth within the existing customer base.
What You Will Do
- Translate product-led expansion strategy into scalable marketing programs across MDR, endpoint, firewall, cloud, and identity - driving attach, upsell, cross-sell, and portfolio adoption within the existing customer base.
- Build repeatable execution frameworks that connect product value, customer maturity signals, and field GTM motion.
- Establish the vertical marketing strategy for priority industries using sales priorities, customer outcomes, and market signals to guide focus.
- Translate industry context - buyer needs, regulatory pressure, threat landscape, and maturity- into clear use cases, narratives, and executable programs.
- Use performance data, customer signals, and AI assisted insight to inform where expansion and vertical programs should focus and how they evolve over time.
- Design programs that scale efficiently through automation, intelligence, and clear activation guidance.
- Package expansion and vertical strategies into clear plays, guidance, and activation frameworks that sales, partners, and field teams can easily adopt in market.
- Define success metrics tied to expansion outcomes (e.g., attach rates, cross sell penetration, influenced pipeline), and continuously optimize based on results.
Develop scalable portfolio expansion & cross‑sell marketing frameworks
Build vertical marketing strategy for priority industries
Build AI enabled, insight driven programs
Translate strategy into execution that drives revenue
What You Will Bring
- 4–7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing.
- Proven experience owning product‑led expansion motions, including attach, upsell, cross sell, or portfolio adoption across complex product environments.
- Strong understanding of how to align marketing strategy to sales and customer success priorities.
- An operational mindset, with the ability to design repeatable programs, clear plays, and scalable execution models.
- Experience using data and AI assisted insight to guide program focus, prioritization, and optimization.
- Excellent written and verbal communication skills, with the ability to translate complex products and customer needs into clear expansion narratives.
- Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus.
In the United States, the base salary for this role ranges from $113,000 to $189,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos
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