Tapestry - Coach and Kate Spade Logo

Tapestry - Coach and Kate Spade

Manager, Global Events

Posted 40 Minutes Ago
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Hybrid
New York, NY, USA
90K-110K Annually
Senior level
Hybrid
New York, NY, USA
90K-110K Annually
Senior level
Manages global press, influencer, VIP, retail, and pop-up events from concept through on-site execution. Develops event toolkits, creative briefs, production timelines, budgets, invoice trackers, and post-event reports. Partners across North America, EMEAI, and Asia to deliver elevated brand experiences, support Gen Z acquisition, and maintain consistent campaign messaging. Requires strong event production, experiential marketing, trend awareness, communication, organization, and project management skills.
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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
 
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
 
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Global Events


Key Responsibilities

  • Support the development and execution of a wide range of global events and activations, from concept through production and on-site execution.
  • Lead the planning and production of global press, influencer and VIP events across key markets in North America, EMEAI and throughout Asia to create seamless, elevated experiences.
  • Concept and execute innovative retail activations across bespoke locations and seasonal pop-ups, creating memorable client-facing experiences that drive engagement and support Gen Z customer acquisition through social-first programming.
  • Develop and maintain Global Event Toolkits that empower regional markets to execute events consistently, ensuring alignment with campaign objectives and brand messaging.
  • Build and manage key event documents, including creative briefs, production timelines, budgets, invoice trackers and post-event reporting & recaps.
  • Stay current on emerging trends in events, culture, hospitality, entertainment, and consumer engagement, bringing fresh ideas and innovation to the team.

Qualifications and Experience

  • Minimum of 5 years of event production, experiential marketing, or brand activation experience.
  • Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.
  • Strong understanding of luxury, fashion, lifestyle, and Gen Z consumer trends.
  • Experience producing VIP, media, press, and influencer-focused events.
  • Collaborative, solutions-oriented mindset with a hands-on approach to execution.
  • Excellent communication, organizational, and project management skills.
  • Ability to thrive under pressure and adapt quickly in a deadline-driven environment

#LI-SG2; #LI-HYBRID

Our Competencies for All Employees
Courage
: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.                                                                                                    
 

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.



Americans with Disabilities Act (ADA)


Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.


Visit Tapestry, Inc.


Base Pay Range

$90,000.00-$110,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.

HQ

Tapestry - Coach and Kate Spade New York, New York, USA Office

We are in Hudson Yards, New York's newest neighborhood & home to more than 100 diverse shops, culinary experiences, & offices for leaders in industry.

Tapestry - Coach and Kate Spade North Bergen, New Jersey, USA Office

Tapestry - Coach and Kate Spade North Bergen, NJ Office

5901 West Side Avenue, North Bergen, NJ, United States, 07047

2025 Internship Program

At Tapestry, we strive to provide opportunities that support the career development of existing and future talent. Now live on our Careers Site, check out our 2025 Internship opportunities. Positions are available across Tapestry, Coach and kate spade new york.

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