Manager, National Trade Marketing - Busch & Natural Light

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $125,600-$149,150, bonus and long-term incentive eligible

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: 

We are looking for a Trade Marketing Manager focused on the Busch and Natural Light families. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for some of the most iconic brands in the Anheuser-Busch portfolio.

JOB RESPONSIBILITIES:

• Own National Trade Marketing Strategy across Busch Light and Natural Light, by bringing insights, sales and marketing knowledge to below the line program development
• Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
• Build impactful programs and execution toolkits to support key selling moments
• Lead Below the Line (BTL) Briefs with our Agency Partners
• Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
• Own retail hook/tactic development and execution
• Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
• Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
• Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
• Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
• Analyze return on investment (ROI) and trade asset sales
• minimal travel
• 5 days in office

JOB QUALIFICATIONS:

·        Bachelor’s degree preferred

·        5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred

·        Strong experience in analyzing information and making insightful recommendations

·        Highly organized with ability to handle priorities and coordinate multiple projects

·        Effective presentation and communication skills with experience presenting to key partners

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.  

BENEFITS:

·        Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

·        Life Insurance and Disability Income Protection

·        Generous Parental Leave and FMLA policies

·        401(k) Retirement Savings options with a company matching contribution

·        Chance to work in a fast-paced environment among a company of owners

·        Free Beer!