Manage and optimize paid social campaigns across Meta, TikTok, Pinterest, Snap, and X. Oversee pacing, reporting, campaign architecture, and a team of Associates and Analysts. Analyze performance data to identify optimization opportunities, provide creative and audience recommendations, present to stakeholders, and lead partner meetings. Stay current on industry trends and best practices to improve campaign efficiency and effectiveness.
Who We Are:
Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.
About the Role:
As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta, TikTok, Pinterest, Snap, and X
What You’ll Do
- Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
- Manage a team of Associates and Analysts
- Assist with campaign architecture & execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
- Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
- Provide recommendations (internal & external) around audience targeting based on client priorities
- Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
- Consistently keep team informed on status of projects verbally and/or in writing
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
What You’ll Bring
- 5+ years of hands-on Paid Social campaign management experience
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
What We Offer:
- Competitive salary + year-end bonus tied to Company performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
What We Value
- One Team.
- We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
- Maximum Transparency.
- We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
- Ownership Culture.
- We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status
Top Skills
Meta
Excel
Microsoft Powerpoint
Pinterest
Snap
Tiktok
X
Digital Matter New York, New York, USA Office
300 Park Avenue, New York, New York, United States, 10022
Similar Jobs
AdTech • Analytics
Manage end-to-end paid social campaigns for US venue clients: strategy, activation, optimization, reporting, and client communication across Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit. Collaborate with international teams to align paid social with broader media plans, deliver insight-led reporting, and evolve best-practices to drive full-funnel performance and commercial outcomes.
Top Skills:
ExcelFacebookGa4Google DriveGoogle SheetsGoogle SlidesInstagramLinkedInMetaMS OfficePinterestPowerPointRedditSnapchatTiktokX
AdTech • Digital Media • Marketing Tech
Manage paid social campaigns across various platforms, mentor team members, and deliver effective strategies to meet client goals and KPIs.
Top Skills:
Facebook Ad ManagerTwitter Ads
AdTech • Digital Media • Marketing Tech
Manage paid social campaigns across platforms, oversee a team, analyze data for insights, and ensure client objectives are met through effective strategies.
Top Skills:
Facebook Ad ManagerThird-Party Tracking VendorsX Ads
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
