Manager, Paywall & Registration Strategy

Job Description:

About the Role:

Dow Jones is seeking a Manager of Paywall and Registration Strategy to join our Performance Marketing team. In this role, you will be at the forefront of driving organic audience monetization for Dow Jones media properties, including The Wall Street Journal, Barron’s, and MarketWatch. Working collaboratively with teams across the organization, including Product, Advertising, Partnerships, and the Newsroom, you will identify and implement robust audience conversion strategies that align with our business objectives.

You Will:

• Paywall Strategy: Develop and execute effective paywall strategies that strike a balance between audience access and revenue generation, driving the monetization of our media properties.

• Funnel Optimization: Analyze the user journey to identify and implement improvements throughout the audience funnel, from awareness to conversion, including testing and optimizing paywall and other marketing placements to maximize engagement and drive subscription growth.

• Direct Traffic Growth: Develop strategies to increase direct traffic by fostering habitual usage and deeper brand engagement, leveraging newsletters and other owned channels to drive return visits and move users down the conversion funnel.

• Registration Strategy: Design and implement a registration strategy that increases the volume and quality of known users, unlocking first-party data opportunities, enhancing personalization, and creating a stronger foundation for subscriber conversion.

• AB Testing Tools for Audience: Utilize AB testing tools and methodologies to experiment with audience engagement tactics and optimize conversion rates.

• Performance Tracking and Reporting: Define and track key performance indicators (KPIs) to measure the success of audience monetization initiatives. Provide regular reporting and actionable insights to stakeholders, highlighting progress and recommending optimizations for improved results.

You Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.

• Proven track record of driving audience growth, engagement, and monetization through strategic initiatives and partnerships.

• Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.

• Excellent analytical skills with the ability to interpret data and derive actionable insights.

• Experience working with cross-functional teams, including Product and Newsroom, to execute audience monetization strategies.

• Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.

• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.

• Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.

• Passion for journalism, news, and staying informed about current events.

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Medical, Dental and Vision Insurance Plans

• Education Benefits

• Paid Maternity and Paternity Leave

• Family Care Benefits

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

#LI-Hybrid

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 110,000.00 - 140,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..