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Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Role:
The Manager, Business Analytics will be responsible for delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role will capture learnings that will inform audience and investment optimizations and support collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.
Responsibilities
- Contribute to the Measurement Framework on your account by identifying key metrics to measure media and business performance
- Extract and structure data from all relevant sources to create impactful and actionable insights to enable the creation of valuable insights for your client
- Build presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
- Provide optimization recommendations to clients
Qualifications
- Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.)
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Knowledge of agency-side media campaign planning and activation
- Strong familiarity with statistical/data mining concepts and methods
- Experience working with measurement partners for brand lift, sales lift, MMM and MTA
- Familiar with testing design and principles like A/B and multi-cell testing
- Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics, Facebook, TikTok, etc...)
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
- Great collaboration skills
- Degree in Marketing, Economics, Business Analytics, Computer Science or related and 3 to 5 years of experience in advertising, marketing or consulting
- Experience with competitive analytics is a plus
#LI-CC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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Omnicom Media Group New York, New York, USA Office
195 Broadway, New York, New York, United States
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