Manager - Social Media (OFFLINE Brand)

Manager - Social Media (Offline)

About the Role

We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections.

Key Responsibilities

Content Strategy & Planning

• Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns.
• Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.).
• Conduct competitive analysis of content to identify trends, gaps, and opportunities.
• Collaborate with cross functional marketing teams to ensure messaging consistency.

Creative Execution

• Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels.
• Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion.
• Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic.
• Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers.

Channel Management & Growth

• Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation.
• Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices.
• Identify new and emerging channels that align with brand values and audience interests.

Community Engagement

• Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust.
• Identify opportunities to surprise and delight users with timely, thoughtful interactions.

Performance & Analytics

• Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness.
• Leverage data to inform ongoing optimization of content, tone, timing, and format.
• Stay current on industry trends, algorithm updates, and platform innovations.

Qualifications

• 3–5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company.
• Demonstrated experience in developing high-impact social campaigns with measurable results.
• Strong aesthetic sensibility with a portfolio of standout creative content.
• Deep understanding of the unique language, trends, and behaviors of each social platform.
• Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.).
• Comfortable analyzing social performance data and turning insights into actionable strategies.
• Excellent copywriting and communication skills.
• Self-starter with excellent time management, project management, and attention to detail.
• Experience in lifestyle, fashion, or youth culture sectors.
• Familiarity with influencer marketing and user-generated content strategies.

American Eagle Outfitters, Inc. is an Equal Opportunity Employer.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.