Manager, Social Media Strategy

Responsibilities

• Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness. 

• Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels. 

• Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content. 

• Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand. 

• Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement. 

• Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space. 

• Analyze performance metrics and social insights to continuously optimize content strategy. 

• Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches. 

• Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation. 

• Engage with creators, influencers, and the broader social community to help build brand relevance and conversation. 

Requirements for Consideration

 

• 3+ years of experience managing social media for a brand, agency, media company, or creator. 

• Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape. 

• Proven track record of creating content that drives meaningful engagement and audience growth. 

• Exceptional content ideation and storytelling skills. 

• Strong understanding of social strategy, content planning, and performance analytics. 

• Experience filming and editing short-form video content. 

• Ability to move quickly, adapt to trends, and execute ideas efficiently. 

• Strong organizational skills and attention to detail. 

• Passion for fashion, luxury, lifestyle, and consumer brands is a plus. 

What Success Looks Like

• Vivrelle consistently shows up in relevant social conversations and cultural moments. 

• Content feels both trend-aware and distinctly on-brand. 

• The social calendar is proactive, strategic, and aligned with broader business objectives. 

• High-performing content regularly drives engagement, reach, community growth, and brand awareness. 

• Vivrelle continues to establish itself as a leading voice in luxury, fashion, and membership culture on social media.