Lead digital marketing and brand-building for AI/tech B2B: manage SEO/SEM and paid media, oversee LinkedIn-heavy social channels, run website strategy (WordPress/Webflow), manage video/YouTube production, use AI-powered marketing tools, and drive analytics, CRO, and thought-leadership content.
Manager – Digital Marketing, Social Media, website, AI - Brand Building
- 5–8
years of hands-on digital marketing experience — SEO/SEM, paid media
(Google, LinkedIn, Meta), website management (WordPress/Webflow), and
YouTube/video content strategy
- Demonstrated
experience running or managing social media channels for a B2B brand —
LinkedIn-heavy, with measurable follower growth and engagement metrics
- Experience
marketing AI or tech products/platforms — ideally SaaS, AI tools, or
professional services firms with a tech identity
- Proficiency
with AI-powered marketing tools — e.g. HubSpot AI, Jasper, Surfer SEO,
Synthesia, or equivalent for content, SEO, and campaign automation
- Experience
working with or for US-based clients — understanding content tone,
messaging cadence, and platform preferences of prospective clients
- Ability
to manage video production pipelines — scripting, working with
creators/agencies, YouTube channel management, short-form reels for
LinkedIn/Instagram
- Working
knowledge of marketing analytics platforms — Google Analytics 4, Search
Console, LinkedIn Campaign Manager, and reporting dashboards
- Experience
with website performance and CRO — A/B testing, landing page optimisation,
conversion tracking
- Has
built or contributed to a brand narrative around technology/AI — thought
leadership content, whitepapers, webinars, or eminence-building campaigns
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What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
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- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
