Market Research Director Creative Excellence

Who We Are: 

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. We are proud to share that we have received our Great Place to Work Certification for 2023!

About Creative Excellence: 

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results.  We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched) Advertising Platform Effectiveness (helping advertising sellers understand effectiveness on their platforms). 

Beyond the day-to-day Creative Excellence periodically publishes thought leadership within the industry to showcase innovative ideas, insights, and point of views on a range of topics.  Some examples include Advertising on TikTok, Super Bowl Awards, Sustainability, Representation in Advertising, Cultural Relevance and more.  We also have incredible industry partnerships with the ARF, ANA, The Female Quotient, SeeHer, Effie, and Contagious. 

What makes this role important at Ipsos: 

Our Creative Excellence team supports and advises ad sales clients through the entire process to reach their business goals – from attracting media buyers, to demonstrating ROI to their customers, to proving campaign effectiveness.  As a senior account manager on the advertising platform research team, you will be joining a passionate and entrepreneurial group of advertising experts dedicated to delivering impactful business solutions to the world’s biggest brands.  

You will partner with clients in tech, media, gaming, and more to understand the advertising buyer journey, proving campaign effectiveness across platforms, and determining communication strategies to ad buyers.  

The Director of creative research and insights acts as both a strategic advisor to our clients and an essential team lead. Leveraging cutting-edge technologies and proven approaches, you will lead your team from research design through results delivery.  The ideal candidate independently manages and executes fully customized advertising research, bringing a keen eye to detail, experience with advanced methodologies, and ability to develop a research design from scratch. 

Don’t miss your opportunity to play a pivotal role in one of the most dynamic and rapidly growing fields of market research in partnership with the world’s biggest brands. Apply today! 

What you can expect to be doing: 

• Act as a trusted strategic advisor with a focus on growing the business through impactful solutions rooted in quantitative and qualitative market research techniques 

• Lead a team through impactful solutions, project execution, and deliverables to meet and exceed client objectives related to their advertising research needs  

• Lead and manage strategic approaches to research design, insights development, data visualization, and storytelling that brings data to life 

• Act as a service line mentor and champion to foster team collaboration, development, and expertise through purpose-driven leadership 

• Identify operational efficiencies and empower the team to implement on a consistent basis 

• Provide coaching and guidance to junior team members, may act as manager to one or more account managers 

• Lead questionnaire design, analyzing data, and interpreting results that provide clear and actionable insights and recommendations    

• Contribute to team growth through new business development and expanded partnerships 

• Participate in initiatives that support our service line (i.e., growth/new product/employee training & engagement) 

This might be the job for you if you have: 

• At least 6 years of experience in market research, advertising, marketing, or consumer insights  

• Experience in ad sales marketing, media or tech a plus 

• A bachelor’s degree or higher; Business, Marketing or Communications Degrees preferred  

• Experience leading a high performing team  

• Experience working with large datasets, complex logic, and extracting meaningful insights 

• A client-driven and solutions-oriented mindset with the ability to manage multiple projects simultaneously   

• At least 3 years experience with quantitative research, including survey design, sampling plans, analysis, and delivery 

• Some experience with qualitative research, including focus groups, in-depth interviews, and analyzing qualitative research    

• At least 3 years of project management experience  

• Strong communications skills: you know how to translate complex data into easy to understand and actionable insights 

• An understanding of advanced analytics 

• A keen eye for design/visual storytelling 

• Ease and confidence with “thinking on your feet” – can lead a workshop with a group of senior executives  

• Complex survey design, sampling plans, proposals, analysis, and delivery 

• Knowledge of advertising sales platforms and desire to tackle challenging problems 

• Strong business acumen and critical thinking skills  

• A track record of leading proposals and new business development  

• Proficiency with MS Office & Google Workplace (Excel, PowerPoint, Sheets, and Slides) 

• Proficiency with survey building tools  

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! 

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $90,000 to $120,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

What’s in it for you: 

At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.  

We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard! 

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: 
Why Work at Ipsos | US 

Why Work at Ipsos | CA 

Commitment to Diversity 

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.