Marketing Associate - Auto Brand Management

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO’s Marketing team is seeking a detail-oriented, organized, and collaborative Marketing Associate to join the Personal Lines Brand Management Team. This role offers a unique opportunity to support cross-functional marketing efforts that fuel business growth and drive brand consistency across all customer touchpoints. As part of the broader Brand Marketing team, you’ll serve as a key connector between cross-functional partners and agency collaborators, ensuring campaigns are insight-driven, aligned with brand strategy, and flawlessly executed.

This role reports into the Manager, Brand Management – Auto. 

Responsibilities

• Pod Planning & Coordination: Manage the Pod marketing calendar, ensuring visibility, alignment, and timely execution across Marketing, IAT, and Business Partners.
• Workstream Management: Coordinate day-to-day execution of influencer marketing, creative reviews, and Growth & Journey Marketing (G&JM) approvals. Collaborate closely with product managers and act as the primary liaison with Legal for compliance and approval workflows.
• Creative Asset Management: Maintain an organized and accessible repository of approved creative assets and key reference documents.
• Internal Engagement: Lead the development and management of internal Slack communities, fostering associate engagement and facilitating product research.
• Presentation Development: Support the creation of clear, visually compelling presentations for internal stakeholders, agency partners, and senior leadership.
• Cross-Functional Collaboration: Partner with Research, Analytics, Creative, Media, Product Management, and IAT teams to support integrated marketing efforts aligned with business goals.
• Operational Support: Ensure smooth day-to-day operations of the Pod by supporting planning, documentation, and process alignment across stakeholders.
• Creative Review: Maintain creative standards and approval checkpoints, ensuring brand consistency, compliance with product and legal guidelines, and message alignment for all campaigns.
• Business Support: Serve as the primary point of contact for inquiries and collaboration with State Managers, coordinating efforts with IAT teams to provide accurate information and fulfill requests.
• Knowledge Resource: Stay up to date on GEICO’s business performance, competitor results, and industry trends. Aggregate results and key insights to share with the department on a regular basis. Answer business related questions from marketing teams and agency partners.

Deliverables

• A shared, up-to-date marketing calendar that reflects product priorities and integrated planning timelines.
• Weekly cross-functional presentations developed in partnership with COEs to keep business partners informed and aligned.
• Established intake and approval processes between Product Management and creative, influencer, and G&JM workflows with documented ways of working.
• Slack-based associate communities with engagement developed in coordination with Events, Creative, Research, and Product teams.
• A centralized, searchable creative asset library and document archive, maintained by LOB and updated regularly.
• Regular identification of insight-driven content themes and tentpole opportunities for Creator and G&JM channels.
• A business strategy update with results and trends shared with the department monthly.

Experience & Core Competencies

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, preferably in-house, with exposure to brand strategy, creative development, and media initiatives.
• Strong organizational and project management skills; proven ability to manage multiple workstreams and stakeholders in a fast-paced environment.
• Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations.
• Experience reviewing creative concepts for strategic alignment and brand consistency.
• Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers.
• Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners.
• Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success.

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.