Marketing Content Specialist, AI-enabled

SMG is seeking a Marketing Content Specialist, AI-enabled with hands-on experience in a software technology company and a strong command of AI-assisted content creation. This role is designed for a modern content marketer who knows how to use AI to improve quality, speed, consistency, and scale across marketing programs.
Blending content marketing, storytelling, and software industry expertise, you’ll build and refine AI-enabled workflows that help the marketing team create high-performing content more efficiently. You’ll develop structured prompts, custom GPTs, reusable frameworks, and quality standards that support content for social media, digital campaigns, SDR outreach, product marketing, and other go-to-market initiatives.
About SMG
SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.
We offer our talent –

• Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
• Value-driven culture where we connect, collaborate & co-create.
• Remote-first company (fully remote).
• Unlimited PTO.
• Tech provided.
• Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success. 

What You’ll Do

• Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling principles to ensure clarity, engagement, and alignment with campaign goals.
• Translate marketing briefs and strategic direction into clear, compelling written content across digital channels.
• Build, review and refine AI outputs for tone, consistency, and effectiveness, ensuring all content meets brand and quality expectations.
• Track content performance metrics and use insights to steer future strategy and improve results.
• Stay ahead of the game on platform trends and AI tools, applying best practices to enhance workflow efficiency and content quality.
• Collaborate with Marketing team members to support campaign messaging, content planning, and execution timelines.
• Identify opportunities to improve content processes and suggest enhancements to AI prompts and systems.
• Sharing latest AI trends and supporting the team in AI best practice.

Requirements:

• Bachelor’s degree or equivalent work experience required.
• 2-3 years of experience in content development, digital marketing, communications, with experience required in the software industry.
• Strong knowledge of writing and editing across digital formats, with demonstrated strength in storytelling and content creation.
• Strong knowledge of large language models (e.g., ChatGPT) and AI-assisted content tools, including structured prompting and workflow application.
• Strong knowledge of digital marketing principles and content performance metrics
• Demonstrated ability to translate strategic concepts into clear, engaging written content.
• Strong proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Ready to Help Brands Deliver Better Experiences?
Apply now, www.smg.com/careers to join SMG as our Marketing Content Specialist, AI-enabled.