Coordinate and execute retail, wholesale, and outlet marketing initiatives. Manage day-to-day marketing operations, project workflows, and trafficking of creative requests from brief through production. Collaborate cross-functionally with Creative, E-commerce, Retail, Visual Merchandising, and Wholesale teams to deliver campaigns, local activations, events, and store communications on time while supporting budget tracking and reporting.
Title: Marketing Coordinator
Salary Range: 65k-70k
Salary Range: 65k-70k
What You’ll Be Responsible For:
The Marketing Coordinator will support the execution of Vince's marketing initiatives across retail, wholesale and outlet channels. This role is responsible for coordinating day-to-day marketing operations, managing project workflows, trafficking creative requests, and ensuring campaigns and local marketing initiatives are delivered on time. Working cross-functionally with Creative, E-commerce, Retail Stores, Store Operations, Visual Merchandising and Customer Development, the Assistant Manager, Marketing will help keep projects organized and moving efficiently from brief through execution.
The ideal candidate is highly organized, detail-oriented and proactive, with strong project management skills and a passion for luxury fashion. They thrive in a fast-paced environment, can manage multiple priorities, collaborate effectively across teams, and take ownership of projects to ensure every detail is executed accurately and on schedule.
- Own the end-to-end management and distribution of marketing collateral, printed materials and brand imagery.
- Collaborate with retail, visual merchandising, operations, email and outlet teams to fulfill all store marketing materials needed for promotional, branded partnerships and VIC events.
- Manage the intake, trafficking and execution of creative requests—including evites, signage, emails, SMS, window vinyls, GWPs and other marketing assets—from briefing and approvals through production and delivery.
- Develop and distribute retail store communications outlining upcoming campaigns, product launches and brand initiatives in partnership with Store Operations.
- Build and maintain relationships with mall marketing teams to secure local marketing opportunities and execute center-led activations.
- Collaborate with our domestic Wholesale teams on a seasonal basis for co-op marketing plans and brand page refreshes. Partner with internal/external teams to provide copy & creative materials for wholesale partners (Nordstrom, Neiman’s, Bloomingdales, Saks, Bergdorf)
- Partner with the Retail team to execute regional and local in-store events, track performance against sales and engagement goals, and identify opportunities to optimize future activations.
- Liaise with domestic and international wholesale teams to integrate branded marketing creative/copy assets into overall regional and global strategy ensuring brand consistency.
- Partner with cross functional teams on seasonal traffic driving projects.
- Help plan, track and reconcile the annual retail marketing budget.
- Support and spearhead ad hoc retail and brand events on an as needed basis.
Qualifications/Experience:
- 2+ years of experience in retail or brand marketing.
- Exceptional organizational and project management skills.
- Strong interpersonal and communication skills with an ability to foster effective collaboration across cross-functional teams.
- Self-motivated and proactive, taking ownership of projects from concept through execution.
- Analytical mindset, using data and reporting to inform decisions and optimize marketing initiatives.
- Advanced proficiency in Microsoft Excel; experience with project management platforms such as Asana is a plus.
- Meticulous attention to detail and commitment to delivering high-quality work.
Benefits at Vince:
- Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding
- 401(k) with employer match
- Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays
- Hybrid and flexible work options available for roles that can be done remotely
- Clothing allowance & merchandise discounts
- $400 annual gym reimbursement
- Monthly data/phone stipend for eligible roles
- Mental health support tools and telehealth psychology and psychiatry
- Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage
- Life, accidental death & dismemberment, short-term disability, and long-term disability insurance
- Supplemental hospital indemnity, specified disease, and accident coverage
- Pre-tax commuter benefits including transit and parking
- Discounted pet, home & auto, and legal insurance
V Opco, LLC is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, national origin, disability, genetic information, age, or military or veteran status or any other status protected by applicable federal, state or local law. V Opco, LLC also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.
Vince New York, New York, USA Office
500 Fifth Avenue, 20th Floor, New York, NY, United States, 10110
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