Digital Marketing Director (US Remote)

This is a remote position.

• Design and implement bold, high-impact digital and social media strategies tailored to US audiences, reaching diverse and varied communities.
  
• Drive paid media campaigns (primarily META and other key platforms), ensuring ROI and audience growth.
  
• Use data, testing and insights to evolve strategies and stay ahead of trends.
  
• Localize global campaign moments for the US market without losing the force of the original idea.
  
• Own the US marketing calendar and make sure it lines up with campaign and creative plans.
  

• Lead segmented email marketing campaigns that drive engagement, action and donor conversion.
  
• Build automations and journeys that nurture supporters through the funnel.
  
• Constantly refine audience segmentation and personalization.
  
• Partner with fundraising to make sure marketing and giving journeys reinforce each other.
  

• Oversee creation of disruptive, compelling and on-brand digital content (copy, visuals, video).
  
• Craft impactful storytelling and copywriting that inspires, provokes and mobilizes.
  
• Ensure consistency and quality across all channels.
  
• Brief and work closely with our creative team to turn campaign strategy into work that travels.
  
• Cultivate influences relationships, partnerships and collaborations that deliver innovative story telling and expand audience reach and engagement.
  

• Monitor KPIs across social, email and digital campaigns.
  
• Produce actionable insights from analytics to inform strategy.
  
• Use performance data to test, iterate and continually improve.
  
• Report clearly to leadership on what is working, what is not, and what you are changing as a result.
  

• Build and mentor a Digital Marketing & Social Media Manager.
  
• Collaborate closely with global colleagues to align strategies, share learnings and identify opportunities.
  
• Ensure US digital campaigns amplify and complement Project Slingshot's global campaigns.
  
• Manage agency, freelance, influencer and platform relationships in the US market.
  

• Has significant experience in digital marketing, campaign strategy or movement-building - ideally with a cause-driven brand or a bold advocacy group.
  
• Is deeply familiar with social justice messaging, digital organizing and content-led engagement strategies.
  
• Has led teams and knows how to develop teams to deliver results.
  
• Has proven success in social media, paid ads and email/CRM strategies.
  
• Knows META Ads Manager, email marketing platforms (e.g. GetResponse, Mailchimp, Campaign Monitor or similar), analytics tools and automation systems in depth.
  
• Is skilled at using audience insights to craft strategies that inspire action.
  
• Writes strong copy, with a knack for storytelling that is bold, disruptive and emotionally compelling.
  
• Has a track record of driving audience growth and measurable impact.
  
• Is data-driven, experimental, and never satisfied with "good enough".
  
• Brings knowledge or experience of farmed animal advocacy, broader animal protection, or high-profile nonprofit campaigning - with the ability to translate complex issues into powerful, public-facing narratives.
  
• Is passionate about Project Slingshot's mission and hungry to play a part in ending factory farming.
  

• Growing audience size and engagement across platforms, with clear evidence of what is driving it.
  
• Lead acquisition, conversion rates and supporter retention are all improving.
  
• High-impact US campaigns are landing - measured in reach, earned media and actions taken.
  
• Internal marketing processes are strong and cross-team collaboration is working without friction.
  
• Slingshot has real cultural presence and brand salience across US social justice spaces.
  

• Location: Remote, US,, with some travel for in-person meetings
  
• Reports to: Chief Executive Officer, Co-Founders
  
• Compensation: $80,000 – $100,000 per year. Placement within the range is based on experience and location.
  
• Benefits: Paid time off, paid holidays, pension contribution
  

• Step 1: submit your application here.
  
• You are also welcome to submit a cover letter and any examples of previous work.
  
• Step 2: our team will review all applications and arrange initial screenings
  
• Step 3: shortlisted candidates will be invited to multiple round interviews, and final candidates may also be invited to a paid test exercise.