Marketing Director

Charitybuzz is seeking a strategic, highly organized, and commercially minded Director of
Marketing to lead the planning, orchestration, and optimization of cross-channel marketing
across acquisition, engagement, retention, brand building, and partnerships.
This role sits at the intersection of brand, creative, and performance, leading go-to-market
campaign strategy and execution for major campaigns, charity and brand partnerships,
celebrity moments, and always-on initiatives. The Director will ensure every channel works
together to create a consistent, compelling brand experience across touchpoints while
driving measurable impact through data, experimentation, and optimization.
The ideal candidate brings equal strength in brand building and growth marketing,
balancing creativity with commercial acumen and operational excellence to elevate brand
awareness, scale acquisition, deepen engagement, and accelerate the growth and evolution
of Charitybuzz.
About Charitybuzz:
Charitybuzz is the leading impact marketplace, bringing together the world’s most
preeminent celebrities, innovators, and brands to raise incremental funding for non-profit
organizations through exceptional, one-of-a-kind experiences, exclusive luxury items, and
unmatched access. We believe in the power of doing good and have helped raise over $750M
for global causes. We are a mission-driven, performance-focused team fueled by innovation,
integrity, and impact.
Why Join Us?
At Charitybuzz, you’ll join a purpose-driven team at the intersection of commerce, culture,
and cause. You'll have the autonomy to drive results, the support of a collaborative team, and
the chance to make a measurable difference in the world every single day.
Key Responsibilities
Integrated Campaign Strategy & Orchestration
● Own end-to-end integrated marketing strategy and planning for campaigns,
partnerships, tentpole moments, and always-on initiatives across Charitybuzz’s multi-
format ecosystem.
● Translate business objectives into clear, actionable campaign strategies and briefs
that define target audiences, customer insights, core narrative, messaging hierarchy,
channel roles, deliverables, launch timing, KPIs, and optimization plans.
● Develop and manage 360° campaign plans that connect paid, owned, earned,
partner, and on-site channels into one coordinated customer experience.

● Orchestrate integrated marketing activity across the full campaign lifecycle, aligning
channel sequencing, creative rotation, messaging, audience targeting, and customer
communications to maximize engagement, conversion, and overall campaign
performance.
● Lead cross-functional go-to-market planning and launch readiness for priority
initiatives, ensuring channel plans, creative assets, audience strategy, tracking, partner
deliverables, site experiences, and reporting are aligned before launch.
Marketing Planning & Operations
● Establish and continuously improve the integrated marketing operating model,
including campaign architecture and lifecycle, marketing calendars, briefing
standards, workflow processes, templates, approval paths, reporting cadences, and
governance.
● Maintain a portfolio-level view of campaigns and always-on marketing activity,
balancing organizational priorities, campaign dependencies, partner commitments,
customer communication cadence, creative capacity, and channel constraints to
ensure cohesive execution and an optimal customer experience.
● Own the integrated marketing calendar and ensure teams have visibility into key
launches, milestones, decision points, deliverables, and changing business priorities.
Brand, Creative & Content Strategy
● Balance performance-driven strategy with brand storytelling that inspires impact and
action.
● Collaborate with the creative team to ensure all campaigns reflect Charitybuzz’s
elevated brand identity, integrating our impact-driven value proposition while
ensuring creative concepts are on-brand, engaging, and tailored to our target
audience.
● Ensure consistency, cohesion, and excellence across all brand touchpoints,
maintaining a unified visual and verbal identity across channels.
● Develop strong creative briefs that connect business objectives, audience insight,
campaign narrative, messaging, channel requirements, and measurable success
criteria.
Growth Marketing & Acquisition
● Lead performance marketing strategy and execution across paid search, paid social,
affiliates, influencer marketing, retargeting, and emerging acquisition channels.
● Own media planning, budget allocation, audience strategy, agency and partner
management, and ongoing optimization to improve acquisition efficiency and return
on marketing investment.
● Partner with the analytics and data team to build dashboards and reports to monitor
performance and translate insights into actionable optimizations and growth
opportunities.
● Identify new audience segments, channels, and growth levers to expand reach,
awareness, and participation.
● Connect performance activity to broader campaign, brand, CRM, social, partnership,
and site strategies so paid media operates as part of a unified customer journey, not

as a standalone channel.
CRM and Retention
● Lead CRM, email, and lifecycle marketing strategy to deepen engagement, improve
conversion, increase retention, and grow customer lifetime value across bidders,
buyers, sweepstakes entrants, donors, and prospective customers.
● Partner with CRM and Data teams to define audience segmentation, personalization,
triggered journeys, re-engagement programs, campaign communication cadence,
and test-and-learn roadmaps.
Partnerships
● Lead integrated marketing strategy and activation for charity, celebrity, brand, media,
creator, influencer, and strategic partnerships, developing approaches that increase
visibility, cultural relevance, audience engagement, and revenue potential.
● Collaborate with Sales and channel leads to align partner narratives, campaign
concepts, audiences, assets, timing, deliverables, amplification plans, and
measurement.
● Ensure partner integrations uphold Charitybuzz’s brand standards while maximizing
visibility, cultural relevance, engagement, and revenue potential.
● Develop scalable go-to-market frameworks for recurring partner types, sweepstakes,
auctions, and brand collaborations.
● Identify opportunities for partners and channels to reinforce one another through
coordinated content, PR, social, CRM, paid media, influencer, and on-site activation.
Cross-Functional Leadership
● Act as a key connector across teams, ensuring alignment between marketing, sales,
and partnerships.
● Mentor and support junior team members to foster collaboration, creativity, and
accountability.
Measurement, Optimization
● Define campaign KPIs and lead cross-channel performance reviews that connect
marketing activity to awareness, engagement, acquisition, participation, revenue,
retention, and customer value.
● Partner with the Data team to build actionable dashboards and reporting that
provide weekly, monthly, quarterly, and campaign-level visibility into performance.
Qualifications
● Minimum of 10 years of marketing experience, with demonstrated success managing
integrated campaigns, content strategy, and project execution across multiple
channels in a fast paced environment.
● Strong experience in DTC luxury, lifestyle, fashion, or beauty marketing preferred, with
an understanding of high-net-worth audiences and aspirational storytelling.
● Proven track record of developing and executing go-to-market strategies that drive
engagement, brand awareness, and revenue growth.

● Adept at working within evolving, entrepreneurial environments, balancing creativity
and agility with operational excellence.
● Exceptional organizational and project management skills, with the ability to manage
multiple priorities, stakeholders, and deadlines in a fast-paced environment.
● Bachelor’s degree in Marketing, Communications, or Business Administration; MBA or
advanced degree preferred.
● Strong analytical acumen and ability to translate performance insights into strategic
recommendations.
● Excellent written and verbal communication skills, with the ability to present ideas
clearly and persuasively across levels of the organization.
● Experience fostering collaboration and ensuring alignment between creative,
marketing, and business objectives.