Marketing Leader

Marketing Leader (Hands-On) - Growth, Demand Generation & Strategic Partnerships

About the Role

We are seeking a highly driven and hands-on Marketing Leader to build and scale our global marketing function. This role is ideal for a marketing professional who combines strategic thinking with execution excellence and thrives in a fast-paced software environment.

You will be responsible for driving demand generation, accelerating brand awareness, expanding digital and social media presence, and building high-impact partnerships that contribute directly to pipeline growth and revenue. This is not a pure management role. We are looking for a leader who is equally comfortable defining strategy, launching campaigns, creating content, analyzing performance metrics, and collaborating closely with sales and product teams.

Key Responsibilities

Growth & Demand Generation

• Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth.
• Own lead generation programs across digital, content, email, webinars, events, and partner channels.
• Manage marketing funnel performance, from awareness through opportunity creation.
• Drive account-based marketing (ABM) initiatives targeting key industries and strategic accounts.
• Monitor and optimize campaign performance using data-driven insights and analytics.

Digital & Social Media Marketing

• Lead the company's social media strategy across LinkedIn and other relevant platforms.
• Develop compelling content that strengthens brand awareness and market positioning.
• Manage website messaging, SEO, SEM, paid campaigns, and conversion optimization initiatives.
• Track engagement, lead generation, and conversion metrics to continuously improve performance.
• Build thought leadership programs for executives and subject matter experts.

Partnership & Ecosystem Development

• Establish and grow strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners.
• Develop joint marketing initiatives, co-branded campaigns, webinars, and events.
• Identify opportunities to expand market reach through alliances and partner networks.
• Collaborate with sales leadership to maximize partner-driven pipeline opportunities.

Marketing Leadership

• Build and scale marketing programs that support company growth objectives.
• Partner closely with Sales, Product, Customer Success, and Executive Leadership.
• Manage marketing budget and evaluate ROI across all initiatives.
• Implement processes, reporting, and KPIs to measure marketing effectiveness.
• Stay current on industry trends, competitive activity, and emerging marketing technologies.

Required Qualifications

• 8+ years of B2B marketing experience, preferably within a software, SaaS, data, AI, fintech, cybersecurity, or technology company.
• Proven success driving demand generation and measurable revenue growth.
• Strong hands-on experience with digital marketing, content marketing, email marketing, paid media, and social media.
• Experience building and managing strategic partnerships and alliance programs.
• Strong understanding of marketing automation, CRM systems, and analytics platforms.
• Excellent content creation and storytelling abilities.
• Experience working closely with sales teams and executive stakeholders.
• Strong analytical and project management skills.
• Exceptional written and verbal communication skills in English.

Preferred Qualifications

• Experience in high-growth SaaS or enterprise software environments.
• Knowledge of ABM strategies and modern GTM methodologies.
• Experience with HubSpot, Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, and similar tools.
• Experience managing agencies, vendors, and external marketing partners.
• Prior experience building a marketing function from the ground up.

What Success Looks Like

• Increased qualified pipeline and marketing-sourced revenue.
• Strong social media presence and thought leadership in target markets.
• Growth in inbound demand and digital engagement.
• Strategic partnerships that contribute measurable business impact.
• Scalable marketing programs aligned with company growth objectives.

This is an excellent opportunity for a hands-on marketing leader who enjoys building, executing, and scaling modern marketing programs while making a direct impact on company growth.

This role offers a unique opportunity to work at the forefront of technology, connecting talented professionals with exciting career paths in machine learning and big data. If you’re passionate about recruitment and thrive in a dynamic environment, we’d love to hear from you!

Matrix is a global, dynamic, and fast‑growing technology services and consulting company with over 17,000 employees worldwide. Founded in 2001, Matrix has grown through significant organic expansion and strategic acquisitions, executing some of the largest and most impactful technology projects in the market.

We specialize in the design, development, and implementation of advanced technologies, software solutions, and digital products. Our services include infrastructure and consulting, IT outsourcing and offshore delivery, training and assimilation programs, and acting as a trusted implementation and delivery partner for the world’s leading software vendors.

With deep expertise across both the private and public sectors—spanning Finance, Telecom, Healthcare, Hi‑Tech, Education, Defense, and Security—Matrix serves a strong customer base in Israel alongside a continuously expanding global client portfolio.

At Matrix, our people are at the heart of our success. We are a community of talented, creative, and dedicated professionals who are passionate about innovation and excellence. We actively attract, develop, and retain top talent, recognizing that every employee’s contribution is critical to our continued growth and future success.

Matrix’s success is built on a challenging and engaging work environment, competitive compensation and benefits, and meaningful career development opportunities. We foster a diverse, inclusive culture that encourages collaboration, continuous learning, and growth—together.

Join the winning team. Be challenged, grow your career, and enjoy the journey in a highly respected global organization.

To learn more, visit: www.matrix-ifs.com

Come and join a winning team! You'll be challenged, have fun, and be a part of a highly respected organization! Matrix offers a competitive base salary and a full benefit package. Benefits include medical, dental, 401K, STD, HSA, PTO, and more

EQUAL OPPORTUNITY EMPLOYER: Matrix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. Matrix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Matrix are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Matrix will not tolerate discrimination or harassment based on any of these characteristics. Matrix encourages applicants of all ages.