Marketing Manager, Northeast (Hybrid)

Who We Are:  

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit: https://www.NFP.com.  

Summary of the Role: We’re seeking a dynamic, hands-on Marketing Manager to support our Northeast Regional Marketing team. This role is ideal for a self-starter who thrives in a fast-paced corporate environment, enjoys collaborating with diverse teams, and can balance strategic execution with day-to-day marketing operations.

The Marketing Manager will report to and work closely with the Regional AVP of Marketing to deliver integrated marketing campaigns, events, and communications that support sales growth and client engagement. This position requires strong organizational and project management skills, creativity, and the ability to manage multiple priorities with minimal supervision. 

Essential Duties and Responsibilities:

Marketing Operations & Execution

• Manage the day-to-day tactical responsibilities of the regional marketing department.
• Coordinate and execute marketing campaigns, events, and communications to support sales and client engagement goals.
• Track campaign and communication performance and share insights with the Regional Marketing Lead.
• Collaborate with sales, account management, human resources, and corporate marketing teams on regional initiatives.
• Manage marketing requests submitted through the marketing request form and ensure timely follow-up.
• Oversee updates to NFP.com local office pages and ensure brand compliance across all materials.
• Provide administrative and creative support for corporate marketing projects as needed.

Events & Communications

• Plan and manage logistics for regional events and webinars.
• Provide on-site event support (approximately 20% travel).
• Manage the promotional and tradeshow inventory for the region.
• Assist in developing and distributing internal and external communications, including social media captions, newsletters, and sales communications.

Creative & Digital

• In collaboration with the creative and digital teams, build and maintain landing pages and digital assets aligned with regional initiatives.
• Collaborate with subject matter experts to create marketing collateral such as case studies, signage, and event materials.
• Leverage AI tools (such as Copilot and other approved platforms) to improve efficiency while following department processes.

Reporting & Administration

• Track and report on marketing campaign performance and engagement metrics.
• Manage charitable contribution requests and maintain tracking documentation.
• Support regional surveys and communication plans.
• Deliver projects on time and within budget. 

Knowledge, Skills, and/or Abilities:

• Excellent written and verbal communication skills.
• Strong project and event management skills with proven ability to handle multiple priorities.
• Highly organized, detail-oriented, and able to work independently.
• Collaborative, proactive, and adaptable team player.
• Tech-savvy with proficiency in Microsoft Office Suite, digital marketing tools, and CRM/email platforms (e.g. Pardot, and Salesforce preferred).
• Familiarity with AI tools (e.g., Copilot, ChatGPT) for marketing efficiency.

Education and/or Experience:

• 3+ years of marketing experience, preferably in a corporate environment.
• Experience managing projects via a project management platform (e.g. ADO, MS Planner, Workfront)
• Comfortable with periodic travel (20%) (Boston, Long Island, and CT) for events and in-office meetings.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• If NYC-based: expected to work from the corporate office twice per week. 

What We Offer:  

We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $75,000 – $100,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. 

NFP and You... Better Together!

NFP is an inclusive Equal Employment Opportunity employer.