Marketing Operations Manager

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 100+ employees in under two years across our NYC headquarters and Santa Barbara office.

In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

We’re looking for a Marketing Operations Manager to build and own the systems, data, and processes that power Avoca’s go-to-market engine. This role sits at the intersection of Marketing, Sales, and Revenue Operations, and will be foundational in shaping how we generate, track, and convert demand as we scale.

You’ll design and implement the marketing operations infrastructure from the ground up. You will be defining lead lifecycle and attribution models, standing up dashboards and reporting, and creating repeatable processes that connect marketing activity to pipeline and revenue. This is a high-ownership role for someone who thrives in early-stage environments, enjoys creating structure where little exists, and wants to enable GTM teams to move faster and make better decisions with clean data and clear signal.

• Own and optimize Avoca’s marketing tech stack including CRM, marketing automation, attribution, and analytics.

• Build and maintain lead lifecycle management, routing, scoring, and handoff processes with Sales.

• Define and report on core marketing and pipeline metrics including funnel performance, conversion rates, and ROI.

• Partner with Marketing to enable campaign execution, experimentation, and performance measurement.

• Ensure data accuracy, governance, and consistency across systems and dashboards.

• Support forecasting, planning, and pipeline reporting in partnership with Sales and Finance.

• Identify and implement process improvements to increase GTM efficiency and scalability.

• Act as a key liaison between Marketing, Sales, RevOps, and Systems teams.

• 3-6+ years of experience in Marketing Operations, Revenue Operations, or Growth Ops.

• Strong hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, etc).

• Deep understanding of B2B SaaS funnel metrics and attribution models.

• Highly analytical with strong spreadsheet, dashboarding, and data modeling skills.

• Ability to translate business questions into clean, actionable reporting.

• Comfortable working cross-functionally in a fast-paced, high-growth environment.

• Bonus: Experience supporting enterprise or sales-led GTM motions.

• Self-motivated, entrepreneurial, and comfortable operating in fast-moving, high-growth environments.

• Thrives on owning processes end-to-end and balancing multiple initiatives simultaneously.

• Autonomous, self-directed, and comfortable working with ambiguity.

• A proactive and effective communicator.

• You are collaborative, organized, and efficient.

• In-office, engaged, and eager to lead from the front at our NYC location full-time.

• Comprehensive medical, dental, and vision insurance

• Company-sponsored 401(k) through Vestwell

• Flexible PTO plus U.S. federal holidays

• Company-wide off-sites

• Daily in-office lunch through Parkday

• Dinner covered when working late

• Commuter benefits and late-night rideshare

• Standing desks and workspace accommodations available on request

• All core tools and software provided

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.