The Marketing Operations Specialist will support campaign execution, build and maintain marketing automation campaigns, perform data validation, oversee lead flow tasks, and improve operational processes.
Articulate is looking for a Marketing Operations Specialist to support the execution of marketing campaigns across our GTM systems and tools. This role sits within the GTM Effectiveness organization and focuses on building, testing, and maintaining campaigns using established templates and operational standards.
You’ll work closely with the Marketing Operations lead and Campaign Operations Manager to ensure campaigns are executed accurately, data flows cleanly across systems, and programs are ready to scale. This is a hands-on role for someone who enjoys building in marketing platforms, digging into details, and making sure things work exactly as intended.
The ideal candidate is technically curious, detail-oriented, and comfortable operating within complex systems. You’re confident executing within defined frameworks and thoughtful enough to spot small opportunities to improve how programs are built and run.
What You'll Do:
- Support the development, testing, and enablement of ongoing and new marketing campaigns and workflows to streamline marketing operations
- Build, execute, and QA marketing campaigns within the marketing automation platform using established templates and standards.
- Support various campaign types, including webinars, gated content, events, and nurtures.
- Execute campaign-related operational tasks such as list uploads, segmentation, data validation, and campaign activation.
- Oversee tasks related to lead flow, such as building and maintaining automation, workflows, and routing rules.
- Build and maintain lightweight automations (e.g., Zapier flows) to support campaign intake, execution, or ad-hoc processes.
- Assist with execution and validation within the customer engagement platform (CEP), including basic builds, QA, and data flow checks.
- Collaborate with the GTM Ops team to ensure campaigns strictly adhere to the operational standards and are ready for launch.
- Perform thorough QA prior to launch to validate logic, data, timing, and integrations.
- Monitor campaigns post-launch and assist with troubleshooting as needed.
- Build and maintain routine reports for cross-functional stakeholders as needed.
- Identify opportunities to improve templates, workflows, and operational processes; suggest and help implement incremental enhancements.
- Maintain clear documentation for campaign builds, processes, and recurring workflows.
What You Should Have:
- 2-5 years in marketing operations, campaign operations, or a similar role.
- B2B SaaS experience required.
- Hands-on experience building campaigns in a marketing automation platform (Marketo,HubSpot)
- Exposure to customer engagement platforms (Braze, Pendo), with the ability to support builds, QA, and integrations.
- Analytical skills to extract meaning and recommend actions
- Strong attention to detail and commitment to accuracy.
- Outstanding communication skills
- Ability and desire to learn quickly and troubleshoot problems
- Four-year college degree or equivalent experience
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
(For information about Articulate's privacy practices, please view our Privacy Notice)
As an organization, we participate in E-Verify.
Top Skills
Braze
Hubspot
Marketo
Pendo
Zapier
Articulate New York, New York, USA Office
244 5th Ave, New York, NY, United States, 10001
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