Marketing Specialist

SchoolStatus is seeking a Marketing Specialist to join the Revenue Marketing team and help drive pipeline growth through high-impact demand generation programs.

This role will own the execution and performance of our webinar program—one of our most important lead generation channels—and support email marketing campaigns that nurture prospects and engage customers.

The Marketing Specialist will partner closely with the Revenue Marketing lead to plan, launch, and optimize campaigns that reach district leaders, superintendents, and educators across the country. This is a hands-on role ideal for someone who enjoys building campaigns, writing marketing copy, working in marketing automation platforms, and improving results through experimentation and data.

The impact you'll have: 

Own the planning and execution of the company’s webinar program from concept to delivery. Coordinate speakers, manage promotion, create registration pages, and ensure a smooth live experience. Monitor registrations, attendance, and post-event engagement to continuously improve performance.

Support the development and execution of targeted email campaigns that promote webinars, nurture leads, and engage customers and prospects alike. Build and deploy campaigns in HubSpot, including list segmentation, email creation, scheduling, and performance tracking.

Partner with the Revenue Marketing team to execute integrated demand generation campaigns across digital channels. Support campaign promotion through email, landing pages, digital ads, and other programs that drive awareness and lead generation.

Build and manage campaigns in HubSpot including landing pages, workflows, lists, and reporting dashboards. Ensure campaigns are accurately tracked and integrated with CRM systems for proper attribution and performance measurement.

Write and edit marketing copy for webinar promotions, emails, landing pages, and digital ads. Ensure messaging is clear, compelling, and aligned with the company’s brand voice.

Track campaign performance across key metrics such as registrations, attendance, conversion rates, and pipeline influence. Use data to identify opportunities for improvement and support ongoing campaign optimization.

Work closely with Sales, Product Marketing, Brand, and Customer Success to ensure campaigns align with go-to-market priorities and support pipeline growth.

What you'll bring:

• Min. 2–4 years of experience in demand generation, digital marketing, or growth marketing
  
• Experience executing marketing campaigns across channels such as webinars, email, or digital advertising
  
• Hands-on experience with marketing automation platforms such as HubSpot
  
• Strong marketing copywriting skills for email, landing pages, and promotional campaigns
  
• Ability to manage multiple projects simultaneously and execute campaigns on schedule
  
• Analytical mindset with the ability to review campaign performance and identify improvements
  
• Excellent communication and collaboration skills
  

Our Benefits & Perks:

🌍 Work From Anywhere – We embrace a remote-first culture, offering flexibility so you can work where you're most productive.

💰 401(k) Matching – We invest in your future.

🌴 Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work.

👶 Paid Parental Leave – We support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace.

🩺 Comprehensive Benefits – We offer insurance options for employees, plus HRA, life insurance, and AD&D coverage.

💡 Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other.

🤝 Pledge 1% – We’re proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives.

🏡 Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before &  after-school programs, and in-home care for children or dependents—helping you balance work and family with peace of mind.