Marketing Specialist

Requisition Number: 2345561
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Marketing Specialist is a vital role responsible for supporting the strategic implementation and management of digital innovation. This individual will assist in the development and execution of marketing technology initiatives, optimize campaign performance, enhance customer experience, and contribute to revenue growth. The role requires a solid understanding of marketing, analytics, content management, and project timelines, along with strong communication and collaboration skills.
Location: Remote Nationwide
You will enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Campaign Management & Optimization:

• Provide expertise on campaign parameters, including discounts, promotions, and contract automation
• Assist in testing and deploying campaign management tools and related systems

Marketing Automation:

• Assist in developing and implementing lead generation strategies, nurture campaigns, and personalized communications

Customer Experience Enhancement:

• Assist in website improvements, including content updates
• Assist in Optumcoding.com copy and collateral updates through CMS

Marketing Analytics & Reporting:

• Provide insights and recommendations based on data analysis

Innovation & Emerging Technologies:

• Identify opportunities to leverage new technologies to improve marketing effectiveness
• Explore and pilot AI integration for content development and SEO enhancements
• Explore webinar and live production opportunities (e.g., alternative to tradeshows)
• Provide expertise on campaign parameters, including discounts, promotions, and contract automation promotions
• Assist in AB testing
• Assist in developing and implementing lead generation strategies, nurture campaigns, and personalized communications
• Assist in website improvements, including content strategies
• Assist in Optumcoding.com copy and collateral development
• Provide insights and recommendations based on data analysis
• Identify opportunities to leverage new technologies to improve marketing effectiveness
• Explore and pilot AI integration for content development and SEO enhancements
• Explore webinar and live production opportunities (e.g., alternative to tradeshows)

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 3+ years of experience in marketing campaign management, preferably in a B2B/B2C environment
• 3+ years of experience in marketing platforms (e.g., Marketo, CMT, Workfront), CRM systems, and marketing analytics tools (e.g., Adobe Analytics)
• 3+ years of experience in project management, experience using project management tools
• 1+ years of experience with website coordination, content management systems, and SEO best practices

Preferred Qualifications:

• Experience with AI integration in marketing

Soft Skills:

• Excellent communication, interpersonal, and collaboration skills

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.94 to $51.83 per hour based on full-time employment. We comply with all minimum wage laws as applicable.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
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