Own and evolve Spotify's growth marketing technology stack to enable scalable, measurable campaigns. Identify and implement martech and AI-driven automations, partner with Growth, Product, Engineering, and Data teams, evaluate vendors, and improve campaign operations, personalization, and experimentation to drive user acquisition and performance.
Join Spotify's Global Growth team and help drive user growth across both free and Premium experiences for millions of listeners around the world.
We're looking for a Marketing Technology Manager to join our team. This role sits at the intersection of marketing, product, and technology, helping us scale high-impact growth marketing campaigns through the right tools, automation, and AI-powered solutions. You'll shape the future of our marketing technology ecosystem, partner with cross-functional teams, and enable smarter, more efficient ways of reaching and engaging users.
If you're energized by solving technical challenges, translating business needs into scalable solutions, and using AI to unlock new possibilities, we'd love to hear from you.
What You'll Do
- Lead the evolution of Spotify's growth marketing technology ecosystem by identifying, implementing, and optimizing tools that enable scalable, high-performing marketing campaigns.
- Take an AI-first approach to improving workflows by identifying opportunities to automate processes, enhance personalization, and accelerate experimentation.
- Partner closely with Growth Marketing, Product, Engineering, Data Science, and Analytics teams to translate business needs into scalable technical solutions.
- Evaluate new marketing technologies, vendors, and emerging AI capabilities, providing recommendations that improve campaign effectiveness and operational efficiency.
- Support the delivery of performance marketing initiatives by ensuring the marketing technology stack enables reliable execution, measurement, and optimization.
- Drive continuous improvements to campaign operations, helping teams move faster while maintaining high quality and governance.
- Stay current on trends across marketing technology, AI, and digital advertising, sharing insights and best practices across the organization.
Who You Are
- You have 3+ years of experience in marketing technology, marketing operations, growth marketing, or performance marketing within a fast-growing technology company.
- You understand today's marketing technology ecosystem, including customer data platforms, marketing automation platforms, advertising platforms, and measurement solutions, and you're excited to keep learning as the landscape evolves.
- You have hands-on experience working with paid media platforms such as Google Ads, Meta Ads Manager, or similar platforms, and understand how campaigns are built, measured, and optimized.
- You actively use AI tools such as Claude, ChatGPT, or similar assistants to improve productivity, automate repetitive work, and create more efficient workflows, and can demonstrate the impact of those solutions.
- You know how to balance technical detail with business outcomes and can communicate effectively with both technical and non-technical stakeholders.
- You enjoy collaborating across teams and building strong partnerships to solve complex problems.
- You are comfortable working in a fast-moving environment where priorities evolve and continuous improvement is part of the culture.
- You care about creating scalable solutions that improve both business outcomes and the user experience.
Where You'll Be
- This role is based in New York
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2 times per week.
The United States base range for this position is $91,000.00-112,938.00 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays, paid sick leave. This range encompasses multiple levels. Leveling is determined during the interview process. Placement in a level depends on relevant work history and interview performance.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify New York, New York, USA Office
4 World Trade Center, New York, NY, United States, 10007
Similar Jobs
Automotive • eCommerce • Hardware • Music • Retail • Software • Wearables
Lead strategy and execution for positioning Bose audio technology franchises. Translate R&D into clear value propositions, naming, and partner-ready narratives. Build scalable toolkits, sales enablement, training, and centralized messaging. Define KPIs, measure and iterate messaging, and support sales with customized technical collateral.
.jpg)
Marketing Tech • Mobile • Software
Own messaging and go-to-market strategy for strategic technology partnerships. Develop differentiated value propositions, drive joint GTM and co-marketing programs, build field-ready enablement assets, support partner launches, measure adoption and performance, and collaborate cross-functionally with Product, Sales, Partnerships, and Marketing to ensure integrations are reflected across launches and campaigns.
Top Skills:
BrazeBrazeaiCdpCloud HyperscalersData PlatformsMartech
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.
Top Skills:
6SenseAPIsLeandataMarketoPower BISalesforce
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
