Lead strategy and execution for positioning Bose audio technology franchises. Translate R&D into clear value propositions, naming, and partner-ready narratives. Build scalable toolkits, sales enablement, training, and centralized messaging. Define KPIs, measure and iterate messaging, and support sales with customized technical collateral.
At Bose Corporation, we believe sound is the most powerful force on earth - and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
This role leads the strategy and execution for marketing Bose's audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You'll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.
What we value
What you will be responsible for
What we value
#LI-SS1
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $128,600-$176,900.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company-driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next-pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
This role leads the strategy and execution for marketing Bose's audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You'll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.
What we value
- Clear, consistent positioning for Bose technology franchises
- Stronger OEM/partner conversations through simplified, defensible value stories
- Sales teams equipped to sell the technology-not just the brand
- Scalable naming and badging systems to elevate and protect the brand
- Data-driven messaging through measurable testing and feedback loops
What you will be responsible for
- Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
- Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
- Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
- Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
- Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
- Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.
What we value
- 8+ years in product or technology marketing (B2B + consumer a plus)
- Proven ability to simplify complex technologies into compelling narratives
- Strong storytelling, cross-functional leadership, and presentation skills
- Experience building scalable frameworks, toolkits, and enablement programs
#LI-SS1
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $128,600-$176,900.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company-driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next-pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.
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