If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual UGC are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Australia, and the Philippines — and we’re still growing. Yotpo secured a $230 million fundraising round in March (you can call us a unicorn: our valuation is now $1.4 billion), and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video. 

As Yotpo’s Demand Generation Manager, you will be responsible for the strategy and execution of integrated marketing campaigns to drive qualified pipeline for our strategic accounts effort. The ideal candidate will be a strong influencer, embrace a collaborative approach and have a strong command of all demand gen channels.

You will:

• Define Account-Based Marketing strategy and execution of our Strategic Accounts segment
• Assist with the development and delivery of breakthrough ideas and innovative campaigns
• Work closely with the entire Strategic Accounts team to strategize and execute the go-to-market plan for each of these accounts
• Lead development of the marketing plan for end-to-end marketing programs and strategy for your sales team
• Orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing and communications organization as needed (including digital, PR, creative, social, communications, events, industry and segment marketing, customer marketing and marketing operations)
• Partner with product marketing colleagues to develop compelling content to support various marketing campaigns and align with buyer's journey
• Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
• Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, and the stages of the lead lifecycle
• Consistently measure program success and continually optimize campaigns to drive incremental results

Ideally, you’ll bring:

• 2+ years of experience in marketing, specifically in a demand generation role, ideally at an eCommerce software or B2B SaaS company
• Experience with Account-Based Marketing - from strategy to execution. An understanding of lead nurturing and the need to message differently to different profiles
• Keen analytical ability and curiosity to delve into the data and understand what's working
• A highly results-oriented approach, with motivation to meet and exceed objectives
• Outstanding written and verbal communications
• An eye for quality content and design (and the drive to achieve it)
• Knowledge of marketing automation tools and technologies such as Marketo and Salesforce
• Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment

If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come into work every day.

About Yotpo:

• 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
• Comprehensive dental, life, disability and vision coverage.
• Generous PTO, holidays and flex days.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• In light of the global pandemic, all Yotpo teams are working in a remote capacity. When we return to the office in September 2021, we’ll be working in a hybrid model.
  

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, Yotpo programming includes diversity & inclusion efforts, a mentorship program, and affinity groups like Yotpo Cares and Women at Work. You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged.

Yotpo champions diversity. We welcome and employ people regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.