Director of Content Strategy and Communications

| Hybrid
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About the Role 

Yieldstreet is hiring a Director of Content Strategy and Communications to drive our content and communications strategy. This role will be responsible for designing and executing strategic communications and marketing plans to grow the Yieldstreet Brand, shape executive and company media exposure and develop the content strategy to drive new members and investors to the Yieldstreet platform. This key team member will work closely with the CEO, President, Originations, Marketing, Product and Investor Relations teams to drive the development of content, press releases, new product announcements and other collateral. This role reports directly to the Chief Marketing Officer. 


The ideal candidate will have a passion for Yieldstreet’s mission of helping investors Realize Their Next Level. You recognize the need for more people to access alternative investments and you want to utilize your expertise in communications to help prospects and investors understand the ins and outs of our platform and products. 

What you'll do:

  • Drive development and oversee execution of a a dynamic, strategic communications and marketing plan to expand Yieldstreet’s brand awareness, storytelling, and thought leadership
  • Define Yieldstreet’s content strategy to both drive acquisition through SEO & distribution tactics as well as deepen our customer’s relationship with the brand. 
  • Manage robust content calendar and identify ongoing opportunities to showcase Yieldstreet via earned media
  • Create strategic narratives that increase the understanding of Yieldstreet’s business model and the value we deliver to our members, investors and originators
  • Develop messaging and talking points for spokespeople, including media interviews and speaking opportunities at industry conferences and events
  • Coordinate with various teams including investor relations, product, marketing and channel partnerships to support and amplify announcements and news
  • Stay informed on industry news and flag issues and trends for leaders to drive new opportunities for Yieldstreet thought leadership and relevance
  • Define key performance indicators and develop analytics that show the effectiveness of communications activities and drive the continuous improvement of strategy and tactics
  • Partner with the our outside PR agency team to drive and evolve proactive media relations around announcements, investment launches and executive thought-leadership 

What you’ll need:

  • Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
  • A demonstrated ability to work in a fast-paced, dynamic organization, generating results and impact
  • Strong ability to plan and execute on multiple projects simultaneously
  • Ability to collaborate with multiple groups across an organization, including product, marketing, investor relations and legal. 
  • Be comfortably collaborating with senior executives and providing candid feedback
  • Passionate and instinctive storyteller with excellent content-generation skills across a variety of channels—and a knack for distilling complex product stories into a simple yet compelling pitch
  • Bachelor's Degree or equivalent experience Previous experience in financial services a plus



About Yieldstreet


Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Private Business Credit. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece.


Benefits 


We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office! 


This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is composed of successful entrepreneurs with combined exits of over $2B, and we continue to stay social during the pandemic with virtual social hours, exercise classes, meditation sessions, recipe sharing and so much more!


Yieldstreet is proud to be an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without discrimination or harassment based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
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    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • FigmaDesign
    • PhotoshopDesign
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    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
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    • MailChimpEmail
    • MandrillEmail
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    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines. We are headquartered in NYC and also have offices in Miami, Boston, Greece, Malta and Brazil.

An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Senior Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Senior Director, Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, 401K match, unlimited paid vacation, wellness and educational stipend, sabbatical and paid holidays and that's before you even step in the office!

Culture
Partners with nonprofits
Yieldstreet has raised money for Robin Hood for COVID-19 relief and has also raised money for United Hatzalah through the Yieldstreet Foundation.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Summer Fridays!
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Yieldstreet launched its first women-focused Employee Resource Group in 2020.
Hiring practices that promote diversity
Yieldstreet conducts inclusive and structured hiring processes that assess and evaluate all candidates equally, striving to hire the best and most diverse talent.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Yieldstreet also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch on Wednesday.
Company-sponsored happy hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness stipend
Yieldstreet pays for fitness classes that we attend together as a team.
Home-office stipend for remote employees
Each employee gets $300 for remote work supplies.
Onsite gym
Professional Development
Job training & conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars, leadership training, and 1-1 coaching for managers.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book.
Promote from within
Continuing education stipend
Yieldstreet offers learning and development stipend to all employees.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We don't have a budget for industry certifications but we pay for those that are relevant.

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