If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video.

https://youtu.be/eAdYLzvuvFo

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As Yotpo’s Director of Demand Generation, you will be responsible for the strategy and execution of integrated marketing campaigns to drive qualified pipeline for Yotpo. The ideal candidate will be a strong influencer, embrace a collaborative approach and have with a strong command of all demand gen channels.

Working in close alignment with sales and marketing leadership, you'll create, curate and distribute content to build pipeline and move prospects through the funnel. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats for optimal results.

You will:

• Define Account Based Marketing strategy and execution to Yotpo’s Mid-market and Enterprise segments 
• Plan, execute and measure customer acquisition programs incorporating different functions such as SDRs, content marketing, events, partners, and online channels
• Develop quarterly marketing plans to meet Marketing Qualified Leads (MQLs) goals, track forecast to goal, and communicate said plans and forecasts to internal stakeholders and management
• Partner with product marketing colleagues to develop compelling content to support various marketing campaigns and align with buyer's journey
• Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
• Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, and the stages of the lead lifecycle
• Consistently measure program success and continually optimize campaigns to drive incremental results

About you:

• 5+ years of experience in marketing, specifically in a demand generation role, ideally at an eCommerce software or B2B SaaS company
• Experience with Account Based Marketing - from strategy to execution
• An understanding of lead nurturing and the need to message differently to different profiles
• Keen analytical ability and curiosity to delve into the data and understand what's working
• A highly results-oriented approach, with motivation to meet and exceed objectives
• Outstanding written and verbal communications
• An eye for quality content and design (and the drive to achieve it)
• Knowledge of marketing automation tools and technologies such as Marketo and Salesforce
• Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment

Bonus points for: 

• Experience in fast growing tech startup / B2B SaaS / e-commerce.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

• 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
• Comprehensive dental, life, disability and vision coverage.
• Generous PTO, holidays and flex days.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• In light of the global pandemic, all Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.
  

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes quarterly events, educational fireside chats, summer outings, end of year celebrations, and affinity groups like Yotpo Cares and DEI-PO. 

You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.