Director of Growth Marketing, Digital

| Greater NYC Area
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Noom has developed a psychology- and technology- powered behavior change platform that delivers results to our users. Backed by top VC's, Noom has grown revenue 20X in just 2 years. To continue growing, we are seeking an exceptionally talented Director of Growth Marketing to join our Growth Acquisition team.

Noom is looking for a highly innovative Director of Growth Marketing, Digital with deep experience running multi-million dollar Paid Digital programs. You will be responsible for driving the audience-first strategy, execution, and expansion of Noom’s Global Paid Digital program (Social & Search). The ideal candidate has a deep understanding of performance marketing, execution of brand, messaging, and audience strategies throughout the funnel, and how to build and manage a Growth Marketing team.

What You'll Be Doing:

  • Ownership over planning and execution of Noom’s Paid Digital program, half of a 9-figure global, multilingual ad budget
  • Lead audience-first digital channel strategy, experimentation, and optimization
  • Pioneer early scaling efforts for nascent products and priority audiences
  • Deepen Noom’s understanding of customer path to conversion and collaborate with Brand, Creative, and Growth to optimize paths in line with audience strategies
  • Collaborate with Data Science to improve measurement rigor, develop new measurement methodologies, and optimize performance
  • Improve creative testing methodologies across all Digital channels
  • Drive innovation by influencing teams across the organization to push the limits of Digital strategy
  • Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy
  • Manage digital agencies and determine methodologies to increase capacity
  • Execute incrementality tests to optimize account structures, understand incrementality of Paid Digital, and help adjust Noom’s custom-built Multi-Touch Attribution Model accordingly 
  • Evaluate and develop tooling and automation alongside Noom’s Product and Data teams
  • Report to executives and key stakeholders on high level wins, challenges, and future plans strategies
  • Build and develop a Global Digital Acquisition team

What We're Looking For:

  • 8+ years of direct experience managing Digital ad campaigns, including paid search, paid social, and YouTube, ideally for a D2C subscription model brand
  • Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models
  • Highly innovative experience integrating hyper-efficient Direct Response campaigns with sophisticated brand messaging and audience strategies
  • Rigorous creative testing methodology and ability to communicate findings to in-house creative team in a way that leverages creative to improve channel performance
  • Strong ability to communicate across the organization and to Executive Leadership

What Makes This Job Amazing:

  • Day in and day out, you’ll be focused on a purpose driven mission of helping people lead healthier lives alongside a team of highly committed founders and co-workers 
  • Being part of Noom's rocketship where there are great opportunities for advancement
  • Wonderful benefits (wellness budget, tech budget, free meals in the office, and more)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture

This is a full-time position that offers a competitive salary, equity, monthly wellness budget, daily lunch budgets, WFH tech and furniture set up funded by Noom. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.


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Technology we use

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Location

229 W 28th Street, New York , NY 10001

An Insider's view of Noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are Noom Perks + Benefits

Noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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