Director, Media Strategy

| Greater NYC Area
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Noom Inc., a leader in behavior change, combines the power of technology with the empathy of real human coaches to deliver successful health outcomes for our customers. Noom reaches millions of users worldwide and has been growing revenue 3x year-over-year. The marketing team is at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people worldwide to take that initial (and biggest!) step towards living a healthier lifestyle… And this is where you come in!

Noom is looking for a Director of Media Strategy to develop and execute a full funnel communication strategy across a large ($200M+/year), diverse channel mix. You will be the bridge between Brand, Media, and Data, helping ensure that we’re delivering the right message to the right audience at the right time.

What You’ll Be Doing:

  • Improving the performance of media management by determining how to spend brand dollars more effectively and proving that the spend is effective
  • Crafting a full funnel communication strategy with the Brand team and working with the Acquisition team to deploy and optimize that strategy across the marketing mix, as measured by both brand and acquisition KPIs
  • Building rigorous experimentation methodologies to measure and prove the effectiveness of new media channels, creative messaging, and campaigns
  • Supporting the organization’s transition from “channel first” to “audience first” marketing by translating audiences identified through consumer research into media targets
  • Working with Data Science team to measure and optimize the impact of brand KPIs on future customer signups
  • Managing Media Strategy agency alongside Senior Marketing leadership
  • Operationalizing the testing and deployment of monthly creative campaigns
  • Partnering with Brand and Acquisition teams to develop media and communication strategies for future audience and product lines

What We’re Looking For:

  • 7+ years of marketing leadership experience, ideally experience with startups, subscription businesses models, and working with large scale consumer audiences
  • Excellent track record of achieving brand and performance marketing goals, stakeholder & agency management
  • World-class combination of creative, analytical, and critical reasoning skills
  • Fast learner with excellent problem-solving and prioritization skills
  • Energetic, humble, and self-motivated team player
  • Strong writing skills and creativity
  • Great at communicating & working with a high-performing cross-functional team

What Makes This Job Amazing:

  • Helping millions of people lead healthier lives every day
  • Being part of Noom's rocketship (we're on a tremendous growth trajectory, there are great opportunities for advancement)
  • Wonderful benefits (wellness budget, tech budget, free meals in the office, and more)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture

This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.


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Location

229 W 28th Street, New York , NY 10001

An Insider's view of noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are noom Perks + Benefits

noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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