Growth Marketing Manager

| Greater NYC Area
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Noom has developed a psychology- and technology- powered behavior change platform that delivers results to our users. Backed by top VC's, Noom has grown revenue 20X in just 2 years. To continue growing, we are seeking an exceptionally talented Analytics Manager to join our Growth Acquisition team.

Noom is looking for a passionate and talented Growth Marketing Manager with deep experience in analysis and paid digital acquisition campaigns. You’ll be the first growth hire acting as a generalist across campaigns and channels with a focus on leveraging our data to its full potential. You will be responsible for analyzing trends and opportunities within the Acquisition funnel and for supporting digital channel teams in their most sophisticated experiments. Through your insights and advancements, you will improve the efficiency of our $200M+ annual ad spend.

What You'll Be Doing:

  • Closely monitoring the “Acquisition Machine”, identifying and analyzing trends or opportunities and sharing insights across the Organization.
  • Developing hypothesis, planning, and analyzing lift-based experiments on Digital Acquisition channels (Facebook, Google Search, YouTube, Pinterest, and Affiliate/Partnerships)
  • Working with the Sr Director of Growth Marketing to deepen Noom’s understanding of where the most impact can be made in optimizing eLTV13/CAC across media efforts
  • Leading our investigation into the delineation of seasonality vs. alternative forces on performance and forecasting customer signup volumes in aggregate and by channel
  • Rigorously analyzing customer journeys and identifying opportunities to optimize
  • Developing more sophisticated and standardized analytical processes across the team
  • Optimizing latent budget management opportunities (day of week, marginal costs, etc) both within channels and in aggregate
  • Cultivating a culture of data-reliance to generate continuous and incremental gains to key performance metrics

What We're Looking For:

  • 3-5 years of experience in analyst / associate roles in marketing (in-house user acquisition or media agencies), investment banking, management consulting, or other relevant roles
  • A data-driven approach to performance marketing and experience utilizing large data sets to inform strategic decision making 
  • Excellent critical reasoning, communication, and prioritization skills
  • Self-motivated team player with an excitement for driving results
  • Expert with Excel functions (V-lookup, Index Match, and Pivot Tables a must)
  • Preferred: Experience evaluating and optimizing toward standard user acquisition KPIs (CAC, ROAS, conversion rate, etc.)
  • Preferred: Experience running direct response marketing campaigns
  • Preferred: Experience running or working on consumer surveys

What Makes This Job Amazing:

  • Competitive salary and benefits
  • Springboard for career in growth marketing, with an opportunity to learn different marketing channels and strategies from experts
  • Helping millions of people lead healthier lives every day
  • Working on breakthrough tech (we have unique technical approaches to everything from behavior change to marketing)
  • Being part of Noom's rocketship (with revenue exploding 20x in the last 2 years, and team growing, there are great opportunities for advancement)
  • Wonderful benefits (wellness budget, free daily meals cooked by our in-house chefs)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to training courses, help facilitate mentorships, etc.)
  • Being part of a transparent, high-performance, yet still close-knit culture

This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.


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Location

229 W 28th Street, New York , NY 10001

An Insider's view of Noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are Noom Perks + Benefits

Noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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