Marketing Coordinator, Literacy

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A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. Our programs provide teachers with powerful tools that help them understand and respond to the needs of all their students. Today, Amplify serves over eleven million students in all 50 states.
Amplify is seeking a Marketing Coordinator to support the marketing team as we grow demand for our programs and expand our footprint in the world of education. The Marketing Coordinator supports a fast paced team and various product marketing initiatives.
The Marketing Coordinator, Literacy will manage workflows and scheduling for all Marketing Services deliverables launched by the K-8 ELA marketing team, as well as support the development of marketing campaigns and key collateral. In this role, the Marketing Coordinator will partner with the Associate Project Manager, ELA Marketing to maintain roadmaps and coordinate calendars across the literacy marketing team. They will also collaborate with the Product Marketing Manager, Assessment & Intervention to support key initiatives for Amplify's literacy assessment and intervention products.
The ideal candidate is self-directed and motivated with the ability to work independently as well as collaboratively with a team. This person is organized, pays attention to detail, thoroughly proficient in quick and accurate implementation, interested (but not necessarily experienced) in product marketing, and highly curious with strong problem solving skills. This role is an opportunity for someone who wants to grow in product marketing or marketing production. They will learn the ins and outs of our marketing processes and systems; communicate efficiently across teams and proactively offer ideas and own projects to optimize our systems, pages, and surrounding processes.
Responsibilities of the Marketing Coordinator, Literacy:

  • Set and communicate priorities for Marketing Services and Design for deliverables across all relevant products, in collaboration with directors and VP.
  • Oversee workflows and deadlines to complete projects efficiently and on schedule.
  • Track and communicate project status, issues, risks and decisions to colleagues and senior management.
  • Lead status meetings and maintain notes to keep all relevant partners and collaborators informed.
  • Maintain product marketing roadmaps and campaign calendars.
  • Contribute to and offer recommendations for process improvements as appropriate.
  • Edit and update mCLASS marketing materials such as flyers, brochures, guides, webpages, and walkthroughs.
  • Partner with the mCLASS Product Marketing Manager to draft sales blast announcements as well as assist with email marketing campaigns, including writing promotional copy for emails and landing pages.


Basic Qualifications of the Marketing Coordinator:

  • Bachelor's Degree, preferably in Marketing, Education or related field
  • 1+ years' experience in project management, marketing, or similar field
  • Strong organizational and project management skills
  • Experience managing multiple projects effectively in a fast-paced environment
  • Experience using Google Apps and other common professional software


Preferred Qualifications of the Marketing Coordinator:

  • Experience in marketing education or with education technology products


We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.

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Location

We are Down Under the Manhattan Bridge Overpass (DUMBO). We are in one of the most-visited Brooklyn neighborhoods with iconic landmarks and photo ops

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