Marketing Manager
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Account Management
- Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners.
- Oversee day to day communications for brand partners & internal vendors.
- Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices.
- Evaluate and collaborate with internal and external stakeholders to grow and test new channels.
- Guide team in new client outreach and onboarding into our programs.
Analytics
- Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
- Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
- Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing the program
- Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness
Team Leadership
- Demonstrate potential or experience managing/guiding team members
- Troubleshoot client issues and oversee key communications
- Offer guidance to the to the team to improve campaign performance
- Strategize company and project offerings to optimize client value
No day at Share Local Media will be the same but a typical day could include the following activities
- Developing a mail plan strategy for a new or existing client
- Managing the timeline & follow ups for any mailings currently in progress
- Status calls/meetings with clients & vendors
- Analyzing and leveraging results to optimize future campaigns
- Troubleshooting campaign issues and addressing client issues
Qualifications
- 3-5 years of relevant experience in marketing, sales, or finance
- Passion for marketing, customer acquisition, brand, & account management
- Strong sense of urgency and great time management skills
- Strong analytical, organizational, and communication skills (oral and written)
- Strength and experience with analytics and data-driven approaches to marketing
- Self-starter and problem solver with a get it done attitude
- Ability to work independently and manage relationships in a constantly changing startup environment
- Comfortable presenting in front of large groups and representing our company in client meetings with VPs and high-level executives
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