Senior Director of Acquisition Marketing

| Greater NYC Area
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Noom is a leading global digital health company focused on helping people live healthier lives through behavior change. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

Our Growth Marketing and Acquisition team is seeking a highly empathetic, innovative, and strategic Senior Director of Acquisition Marketing, with deep experience running multi-million dollar Paid Digital programs and leading diverse, high-performing teams. You will be responsible for driving the audience-first strategy, execution, and expansion of Noom’s Global Paid Digital program (primarily Social & Search to start), for our highly successful Healthy Weight program and our newest products, too. The ideal leader has a deep understanding of performance marketing, execution of brand, messaging, and audience strategies throughout the funnel, and expertise in building, leading, and developing a team of growth and performance marketers.

What You'll Be Doing:

  • Own planning and execution of Noom’s Paid Digital program with a 9-figure global ad budget - a mission-critical and highly-funded marketing endeavor  
  • Build, lead, and develop a Global team of highly-capable growth marketers, while contributing to our authentic, inclusive, and performance-driven culture 
  • Lead audience-first digital channel strategy, experimentation, and optimization to fuel acquisition - our biggest driver of growth  
  • Pioneer early scaling efforts for nascent products and priority expansion audiences - both domestically and globally 
  • Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy
  • Report to executives and key stakeholders on high level wins, challenges, and future plans strategies
  • Deepen Noom’s understanding of customer path to conversion and collaborate with Brand, Creative, and Product to optimize paths in line with audience strategies
  • Improve creative testing methodologies, understand and execute incrementality tests for optimization of Paid Digital efforts, and help adjust Noom’s custom-built Multi-Touch Attribution Model accordingly 
  • Manage digital agencies and determine methodologies to increase capacity and resourcing 
  • Collaborate with Data Science to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance
  • Drive innovation by influencing teams across the organization to push the limits of Digital strategy

What We're Looking For:

  • 10+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C subscription or eCommerce brand
  • 5+ years of hiring, building, and leading diverse, high-performance teams, with a variety of different experience levels and skillsets
  • Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models
  • Innovative experience integrating hyper-efficient acquisition campaigns with sophisticated brand messaging and audience strategies
  • Rigorous creative testing methodology and ability to effectively partner with in-house creative team, in order to leverage creative to improve channel performance
  • An enthusiasm for helping to shape positive and inclusive team culture, organizational processes, and career development at scale
  • Confidence in communicating across the organization, with cross-functional stakeholders, and to Executive Leadership 

What Makes This Job Amazing:

  • You’ll be helping millions of people lead healthier lives every day
  • You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, onsite yoga, and annual technology upgrade allowance
  • You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
  • You’ll become part of our transparent, high-performing, and close-knit team
  • This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.


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Location

229 W 28th Street, New York , NY 10001

An Insider's view of Noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

How does the company support your career growth?

At Noom, there’s a ton of appetite for letting hard workers who are doing well in their current role expand their scope to completely new areas. When I started, my background was solely in paid digital advertising. Since then, I’ve been able to expand well beyond that scope to work on podcasts, TV, email marketing, and more.

Maddy

Director of Growth Marketing

What are Noom Perks + Benefits

Noom Benefits Overview

Helping others live healthier lives requires us to prioritize our lives, too. On day 1, you’ll have access to our comprehensive medical, dental, and vision plans. We'll also set you up with company equity and a 401(k) so you can plan for today and the future. Outside of our standard benefits, we cover 100% of counseling services through our partner BetterHelp, provide health & wellness stipends, and offer a wide range of fitness classes and wellness sessions led by members of the Noomily.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We believe that your work and wellbeing are products of your environment. That’s why we follow a hybrid work model that allows you to work wherever you feel happy and most productive. We’re constantly finding ways to make sure you feel a sense of belonging no matter where you are. From live music performances and game nights to cooking classes and (virtual) trips to Paris, our teams meet regularly to form connections beyond the day-to-day.

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