Senior Growth Marketing Manager at Noom

| Greater NYC Area
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Noom has developed a psychology- and technology- powered behavior change platform that delivers results to our users. Backed by top VC's, Noom has grown revenue 20X in just 2 years. To continue growing, we are seeking an exceptionally talented paid search marketer to join our Growth Acquisition team.

Noom is looking for a passionate and talented Senior Growth Marketing Manager with deep experience running multi-million dollar paid search programs. You will be responsible for driving the strategy, operations, execution, and expansion of Noom’s paid search program. The ideal candidate has a deep understanding of the marketing funnel and how to build a paid search program that supports multiple stages of that funnel. 

What You'll Be Doing:

  • Full ownership over planning and execution for Noom’s paid search program, representing >$30M in ad spend
  • Own testing and optimization strategy for paid search program, as well as managing Noom’s paid search agency
  • Oversee search copy testing, collaborating with Noom’s internal creative team as well as our search agency
  • Scale spend and performance for Noom’s international paid search program 
  • Run incrementality tests to understand incrementality of paid search and help adjust Noom’s internal attribution model accordingly 
  • Deepen the acquisition team’s understanding of customer path to conversion and Google search’s touch points along that path
  • Launch and scale search landing page creation, testing, and improvements
  • Report to executives on high level wins, challenges, and future plans for paid search program 
  • Opportunity to expand responsibilities to include additional channels: YouTube, Pinterest, Display, etc. as well as managing future paid search analyst hires

What We're Looking For:

  • 4-6+ years of direct experience running paid search and/or paid social campaigns, ideally for a D2C subscription model brand
  • Experience with A/B and multivariate testing to optimize and improve performance for digital channels 
  • Analytical approach to performance marketing and decision making
  • Rigorous creative testing methodology and ability to communicate findings to in-house creative team in a way that leverages creative to improve channel performance
  • Preferred: Experience managing additional digital channels (YouTube, Display, Pinterest, etc.)

What Makes This Job Amazing:

  • Day in and day out, you’ll be focused on a purpose driven mission of helping people lead healthier lives alongside a team of highly committed founders and co-workers 
  • Being part of Noom's rocketship where there are great opportunities for advancement
  • Wonderful benefits (wellness budget, tech budget, free meals in the office, and more)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture

This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.


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Location

229 W 28th Street, New York , NY 10001

An Insider's view of Noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are Noom Perks + Benefits

Noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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