Senior Marketing Associate

| Hybrid
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About the Role 

We are looking for a creative Sr. Marketing Associate who will breathe energy and engagement into Yieldstreet's organic growth efforts. Reporting to the Sr. Marketing Manager, you will work across all facets of Yieldstreet’s 360 degree integrated marketing approach, directly assisting in the way we market and engage with our current and prospective investor base. You will help vet strategic partners, create engaging content for all platforms (blog, YouTube, audio, podcast, social), and help to develop brand initiatives. You will have an interest in investing and financial topics, and want to be a voice in promoting financial literacy and education. If you want to connect with a highly engaged audience and spread the word about Yieldstreet via social media, high quality content, and external partnerships, you just may be who we're looking for.


The ideal candidate will have a passion for Yieldstreet’s mission of helping investors Realize Their Next Level. You recognize the need for more people to access alternative investments and want to utilize your expertise to help investors understand the ins and outs of our platform and products.


While we are currently working remotely due to the pandemic, this role will be based out of the NYC office and requires someone to be located within a commutable distance.

What you'll do:

  • Lead organic growth of Yieldstreet's audience via creative video/audio content, strong relationship building and an engaging social media strategy
  • Partner with our design, product, investments, investor relations, and legal teams to further Yieldstreet’s voice and create engaging messages, articles, blog, and social media posts to nurture our community of investors
  • Develop the strategy for a campaign, pitch it, and implement it from start to finish
  • Assist with managing social media campaigns for Twitter, LinkedIn, Instagram, Facebook and YouTube to drive brand awareness and performance initiatives
  • Develop brand marketing strategies for consumers across physical and digital touch points
  • Collaborate in leading the briefing of creative agencies, external PR firms and in-house talent on multimedia creative projects with aims spanning education, acquisition, and brand awareness
  • Deeply customer centric and have an understanding of the Yieldstreet investment strategy, creating a voice that will inspire and engage investors on the platform 
  • Help develop and maintain brand voice across all consumer touch points
  • Earned/shared content: influencer, partnerships, customer community, etc.

What you'll need:

  • 3+ years experience in a marketing role, with a focus in the financial services sector
  • Active experience using social media platforms and a strong interest in learning social media & influencer marketing
  • Experience posting content and an understanding of what content drives the most engagements
  • Ability to translate Yieldstreet’s overall brand message to an origination or investor focused audience
  • Manage and update sales collateral/templates
  • Collaborate with our Sr. Marketing Manager to develop content, partnerships, and events (internal and external)
  • Plan conference/event sponsorships to drive Yieldstreet’s Investor acquisition efforts 
  • Proven knowledge of video, social media & influencer landscape, digital platforms, and native advertising campaigns
  • Familiarity with Wordpress or equivalent blogging platforms 
  • Experience creating a multi point marketing plan across multiple groups 
  • Highly organized with strong project management skills
  • Ability to manage multiple projects in a fast-paced environment
  • Advanced knowledge of Google Sheets, Google Docs, PowerPoint/KeyNote, Excel, WordPress, project management tools, Adobe Premier, Logic Pro X, Podcast hosting Platforms, and YouTube
  • Strong conversational writing skills, with the ability to engage an audience
  • Working knowledge of investing and financial concepts

About Yieldstreet


Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Private Business Credit. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece.


Benefits 


We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office! 


This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is composed of successful entrepreneurs with combined exits of over $1B, and we continue to stay social during the pandemic with virtual social hours, exercise classes, meditation sessions, recipe sharing and so much more! While we are currently working remotely due to COVID-19, we're located in a beautiful new office in Midtown Manhattan and our building is close to most major subway lines.


Yieldstreet is proud to be an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without discrimination or harassment based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • ClickUpDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines. We are headquartered in NYC and also have offices in Miami, Boston, Greece, Malta and Brazil.

An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Senior Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Senior Director, Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, 401K match, unlimited paid vacation, wellness and educational stipend, sabbatical and paid holidays and that's before you even step in the office!

Culture
Partners with nonprofits
Yieldstreet has raised money for Robin Hood for COVID-19 relief and has also raised money for United Hatzalah through the Yieldstreet Foundation.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Summer Fridays!
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Yieldstreet launched its first women-focused Employee Resource Group in 2020.
Hiring practices that promote diversity
Yieldstreet conducts inclusive and structured hiring processes that assess and evaluate all candidates equally, striving to hire the best and most diverse talent.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Yieldstreet also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch on Wednesday.
Company-sponsored happy hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness stipend
Yieldstreet pays for fitness classes that we attend together as a team.
Home-office stipend for remote employees
Each employee gets $300 for remote work supplies.
Onsite gym
Professional Development
Job training & conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars, leadership training, and 1-1 coaching for managers.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book.
Promote from within
Continuing education stipend
Yieldstreet offers learning and development stipend to all employees.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We don't have a budget for industry certifications but we pay for those that are relevant.

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