Social Media Editor at The Farmer's Dog

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. 

#mustlovedogs

Where You'll Come In

The Farmer’s Dog is looking for a Social Media Editor to join our growing Brand Team. We want to use social media not just as a distribution channel, but as a means to spark genuine interaction with followers, current and prospective customers, and the wider world. This individual will work primarily with our brand team to create organic content and collaborate on a range of social brand projects. 

This Social Media Editor will be responsible for conceiving, planning, and executing creative social content, with the goals of maximizing audience engagement, and helping build The Farmer’s Dog brand. This person must be able to conceive genuinely social, strategically sound ideas and execute those ideas efficiently and effectively. An ideal candidate would be someone who has a combination of social media experience and creative content experience.

As a Social Media Editor, this person will be expected to establish The Farmer’s Dog as a truly social brand that doesn’t just publish creative content, but one that becomes an integral part of the community of dog owners and dog lovers. The work of the Social Media Editor will help grow our audience and bring our mission to life across all channels. 

How You'll Make An Impact
  • Develop and build on our overall social media strategy, audience growth plan, content calendar, and measurement framework with a focus on Instagram, Facebook, and Twitter. 
  • Conceive smart, effective, and creative ideas designed for social distribution. You must be able to execute on those ideas—typically that will mean writing, but may also mean helping produce images, graphics and social video content independently and in collaboration with multidisciplinary teams. 
  • Contribute day to day in the creation of content for all our channels including Instagram, YouTube, Twitter, and Facebook. You’ll take the lead on developing ideas at all levels of ambition—from responsive, quick hits, to major, long-lead series. 
  • Work with our brand and data team to uncover social media audience insights that can be used across our business.
  • Generate great ideas for working with influencers, and then execute those ideas, in collaboration with our growth team.
  • Develop content that’s going to take us into new audience segments and bring our topic and point of view to a mainstream audience, and to specific communities. 
  • Bring rigor to determining optimal social media stack, taking into account the need for social listening/insight generation, cross-platform publishing, customer service / comment tracking, and measurement needs. And you’ll take the lead on evaluating new platforms and thinking ahead on where and how we should show up next.
We're Excited About You Because
  • 4+ years of professional working experience in a content related field
  • At least 3 years of recent, hands-on experience creating for a social channel/channels, generating and creating stories for either a brand or media outlet 
  • Demonstrates a deep understanding of content creation protocols and best practices for Instagram, Facebook, Twitter, and Pinterest 
  • Strong understanding of how content across different social channels and platforms can build and grow a brand
  • Must have experience using social media analytics tools 
Benefits
  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Fresh breakfast, snacks and coffee for the humans
  • Strict daily belly rub quota
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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