Media Planner

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Media Planner to develop strategic media plans for their assigned accounts. This role will report to the Media Group Director of Planning and is responsible for managing the overall media mix for their clients. The selected candidate will be passionate about digital media, extremely detail-oriented, eager to collaborate and a strong critical thinker.

This role develops and executes digital-first media plans based on client objectives in collaboration with our internal team members. You’ll also work with vendors and partners to optimize your media campaigns and spend your clients’ media dollars as though they were your own. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We’re also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiencies.

Our office is located in midtown Manhattan and we are currently working in-office three days per week: Tuesday, Wednesday and Thursday.

●      Create and manage media plans that meet client objectives

●      Collaborate with Client Services and Creative team members to ensure we are providing the best possible service to our clients

●      Analyze and evaluate reporting data; compose actionable insights and optimization recommendations

●      Work with the Media Buying team to execute and optimize campaigns, ensuring our dollars are working hard for us

●      Reconcile media vendor billing on a monthly basis

●      Participate in client meetings, such as presenting a new media plan or a recent media performance report

●      Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary

●      A minimum of 2 years of experience in digital media planning in an ad agency; traditional media planning is a bonus

●      Experience with managing campaign budgets across multiple platforms

●      Experience with/working knowledge of the following platforms:

○    Programmatic/Display, such as The Trade Desk, Google Campaign Manager 360; Display & Video 360 experience; The Trade Desk

○      Paid social platforms, such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, etc.

○      Previous experience and familiarity with Google Analytics is a bonus

●      Proficiency in Google Sheets, Google Docs, and Google Slides

We offer a competitive base salary and a range of benefits and perks:

●      Salary range: $64,500 - $75,000 per year, commensurate with experience

●      Health care plan (medical, dental, and vision)

●      Retirement plan with employer match

●      Life and disability insurance

●      Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays

●      Paid family leave

●      Cold brew coffee, snacks and fresh fruit

●      Wellness resources

●      Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.