1. Project Acquisition

• Research new projects in development.
• Maintain CRM of developers and owners.
• Represent our deal book of projects, and our unique approach to design, data, marketing, pricing, and leasing.
• Develop/give pitches with Nooklyn agents.
• Follow up with questions from owners.
• Negotiate signed exclusive agreements.

2. Project Launch

• Identify building-specific strategies (pricing, incentives, neighborhood tie-ins, logo design, signage, text for advertising).
• Coordinate showroom director, photographers, designers.
• Set up on-site office, signage, client registration and feedback system.
• Launch event.
• Build and maintain webpage.

3. Project Execution

• Develop showing strategies specific to the building project.
• Conduct walk-throughs and rehearsal showings with agents.
• Liaison to all agent for project questions.
• Direct advertising on Streeteasy, Google, Facebook, and other social media.
• Advise on advertising on other platforms, including print, open listings websites, broker blasts, mailers, etc.
• Collect showing feedback to determine what is working.
• Recommend ongoing adjustments to pricing and incentive strategies.
• Weekly updates to the agent leasing team.
• Weekly updates to Nooklyn management.
• Ongoing events.

4. Project Completion

• Develop reports with take-away lessons.
• Plan closing event if needed.
• Maintain contact with ownership.

• High and mid-luxury leasing experience in New York City
• Attention to detail and organization
• Streeteasy and other listings platforms.
• High social media expertise.
• Writing and editing
• Microsoft Excel, graphic design.

• Public presentations.
• Apple Keynote
• Analyze data and spot trends.
• Follow real estate development news.
• Team management.
• Constituency building among agents.