The Vice President, Go-To-Market Strategy, School Segment will lead the charge in building strategy and programs to support Newsela’s sales targets at the school level. Your role will encompass understanding the market segment, defining goals and KPIs, and working with team members across sales, operations, marketing, data, product and customer success to develop an end-to-end strategy that leverages automation and scale to achieve school sales targets and use this segment to further propel our district strategy. You’ll also help lead the deployment of an e-commerce self-service strategy that will allow schools purchase power at their fingertips. Additionally, you’ll work across teams to help refine our forecasting and reporting, focusing on accountability and automation.
Why You’ll Love This Role
You will get to help architect the future of education, enhance how districts and teachers engage students, and provide time-saving approaches that allow educators to design customized learning for different levels of learners. Your work will directly impact our ability to scale Newsela’s reach, bring our products to more educators and students, and enable accessible, engaging learning that empowers students. In addition to helping our sales team achieve pipeline and revenue targets, you will get to work with an enthusiastic, cross-functional team to catapult Newsela’s growth as we scale our national sales organization.
Why We’ll Love You
Your strategy experience lends itself to a track record of understanding buyer needs and you can effectively target those needs and create a program to close sales. You have successfully designed and executed cross-functional sales programs, ideally within the edtech sector. You also have a strong ability to project and forecast growth sales throughout the sales process and achieve high accuracy of deal close. You are continuously seeking to strengthen your knowledge of the K-12 education market, and are always learning more about the breadth and depth of the sector by keeping a pulse on industry and regional trends. In addition to your sales strategy expertise, you’re an effective people manager, and have a demonstrated ability to lead teams, meetings, and process to decision/action without formal authority or direct reporting lines.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve become an essential solution for 90% of U.S. K-12 schools and serve +25 million users.